Tag Heuer International S.A.
Ticker: THW 18, rue Dicks
Exchange: New York Stock Exchange Luxembourg
Industry: Manufacturing

Type of Shares:American Depositary Receipts Filing Date:9/5/96
U.S. Shares:25,049,500 Offer Date:9/26/96
Non-U.S. Shares:0 Filing Range:$17.80 - $20.30
Primary Shares:25,049,500 Offer Price:$19.55
Secondary Shares:0 Gross Spread:$1.08
Offering Amount: $477,192,956 Selling:$0.65
Expenses:$19,000,000 Reallowance:$0.10
Shares Out After:53,847,390

ManagerTierPhone
Salomon Brothers Inc.Lead Manager (212) 783-2947
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525
Morgan Stanley & Co. IncorporatedCo-manager (212) 703-4797
SBC Warburg & CompanyCo-manager (212) 459-7000

Auditor: Deloitte & Touche
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 6/30/96 6/30/96
Revenue:$314.20$175.70Assets:$200.90
Net Income:$62.70$13.20Liabilities:$414.00
EPS:$0.97$0.31Equity:-$213.10

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
TAG Heuer International;SA through its wholly owned Swiss subsidiary TAG Heuer SA is a leading designer,producer and marketer of prestigious Swiss sports watches and chronographs which are sold under one of the world's most widely recognized watch brands. Built on a history of achievement in precision timing dating back to 1860, TAG Heuer has grown dramatically over the last seven years. The company's consolidated net sales have increased over five times from SFr 66 million in 1988 to SFr 380 million in 1995, representing a compound annual growth rate of 28%. Management believes that this growth is the result of its strategy of clearly positioning the TAG Heuer brand as the leading prestigious sports watch and of the aggressive and consistent marketing of its image throughout the world. According to management's estimates, TAG Heuer is currently the fifth largest Swiss watch brand, as measured by sales value, behind Rolex, Swatch, Cartier and Omega.

Use of Proceeds
The proceeds from the proposed offering will be used to prepay a portion of the outstanding amount outstanding under the credit agreement; to repurchase a portion of its preferred shares and to repurchase 35% of the company's 12% Senior Subordinated Notes due 2005.

Last updated: 10/28/96

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