Styling Technology Corporation
Ticker: STYL One East Cambelback Road
Exchange: NASDAQ-National Market Phoenix, Arizona 85012
Industry: Manufacturing (602) 263-2362

Type of Shares:Common Shares Filing Date:9/20/96
U.S. Shares:2,900,000 Offer Date:11/21/96
Non-U.S. Shares:0 Filing Range:$10.00 - $12.00
Primary Shares:2,900,000 Offer Price:$10.00
Secondary Shares:0 Gross Spread:$0.70
Offering Amount: $31,900,000 Selling:$0.42
Expenses:$1,328,000 Reallowance:$0.10
Shares Out After:3,894,422

ManagerTierPhone
Friedman, Billings, Ramsey & Co., Inc.Lead Manager (703) 312-9500
Prime Charter Ltd.Co-manager (212) 487-3849

Auditor: Arthur Andersen
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 6/30/96 6/30/95 6/30/96
Revenue:$25.18$13.34$14.59Assets:$9.58
Net Income:$2.66$1.65$1.65Liabilities:$6.41
EPS:$0.67$0.41$0.41Equity:$3.17

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company develops, produces, and markets high-end professional salon products, including hair care, nail care, and skin and body care products as well as salon appliances and salonwear. The company sells its products primarily to beauty and tanning supply distributors and, to a lesser extent, directly to spas, resorts, health and country clubs, beauty salon chains, and hair, nail, and tanning salons throughout the United States as well as internationally. On a combined basis, total revenue of the company exceeded $25 million in 1995. Styling was founded in June 1995. Although Styling itself has conducted no operations to date, it will acquire, simultaneously with the consummation of the Offering, four professional salon product businesses that, on a combined basis, have a diversified line of well-established, brand-name professional salon products.

Use of Proceeds
The proceeds from the proposed offering will be used to pay the cash portion of the purchase price for the acquired businesses, to repay the company's Bridge Notes, and to provide funds for working capital and other general corporate purposes.

Last updated: 12/8/96

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