| Ticker: | SKYM | 1520 East Pima Street | |
| Exchange: | NASDAQ-National Market | Phoenix, Arizona 85034 | |
| Industry: | Retail | (602) 254-9777 |
| Type of Shares: | Common Shares | Filing Date: | 10/21/96 | |
| U.S. Shares: | 2,000,000 | Offer Date: | 12/11/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $8.00 - $9.00 | |
| Primary Shares: | 2,000,000 | Offer Price: | $8.00 | |
| Secondary Shares: | 0 | Gross Spread: | $0.56 | |
| Offering Amount: | $17,000,000 | Selling: | $0.34 | |
| Expenses: | $810,000 | Reallowance: | $0.10 | |
| Shares Out After: | 8,590,000 |
| Manager | Tier | Phone |
| Josephthal Lyon & Ross, Inc. | Lead Manager | (212) 907-4564 |
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/95 | 6/30/96 | 6/30/95 | 6/30/96 | ||
| Revenue: | $43.08 | $18.23 | $20.55 | Assets: | $5.24 |
| Net Income: | $0.76 | $0.77 | $0.17 | Liabilities: | $19.50 |
| EPS: | $0.21 | $0.18 | $0.06 | Equity: | -$14.26 |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company is the largest in-flight catalog company in the United States that makes high-quality products and services available to more than 350.0 million airline passengers per year. The company markets and sells a broad selection of premium merchandise provided by participating merchants, which include major catalog companies and specialty retailers, such as Disney, Hammacher Schlemmer and The Sharper Image. The merchandise of each participating merchant is presented in a separate section of the SkyMall catalog to allow browsing from "store to store," providing the convenience and variety of an upscale shopping mall environment. Substantially all of the merchandise sold by the company is shipped directly to customers by participating merchants, thus avoiding significant inventory risk to the company. The company has exclusive agreements to place its catalogs in aircraft seat pockets on 15 airlines, which carried approximately 70% of all domestic passengers in 1995. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for implementing marketing and promotional programs, developing additional circulation media, capital expenditures and working capital requirements. |
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