| Ticker: AURM | 3385 Scott Boulevard | |
| Exchange: NASDAQ-National Market | Santa Clara, California 95054 | |
| Industry: High-Tech | (408) 986-8100 |
| Type of Shares: | Common Shares | Filing Date: | 9/13/96 | |
| U.S. Shares: | 2,650,000 | Offer Date: | 10/28/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $9.00 - $11.00 | |
| Primary Shares: | 2,500,000 | Offer Price: | $16.00 | |
| Secondary Shares: | 150,000 | Gross Spread: | $1.12 | |
| Offering Amount: | $26,500,000 | Selling: | $0.65 | |
| Expenses: | $1,000,000 | Reallowance: | $0.10 | |
| Shares Out After: | 11,127,877 |
| Manager | Tier | Phone |
| Alex. Brown & Sons Incorporated | Lead Manager | (410) 727-1700 |
| Cowen & Company | Co-manager | (212) 495-6000 |
| Wessels, Arnold & Henderson | Co-manager | (612) 373-6121 |
| Auditor: Coopers & Lybrand | |||||
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/95 | 9/30/96 | 9/30/95 | 9/30/96 | ||
| Revenue: | $10.48 | $18.25 | $6.71 | Assets: | $14.42 |
| Net Income: | -$4.45 | -$0.45 | -$3.25 | Liabilities: | $10.05 |
| EPS: | -$0.66 | -$0.05 | Equity: | $4.37 | |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company develops, manufactures and markets enterprise wide sales and marketing information software. The company develops, markets and supports the Aurum Customer Enterprise, an integrated suite of applications which helps automate the field sales, telemarketing, telesales and customer support functions of a business. The company's products are based on advanced client/server and Intranet/Internet technologies and provide businesses with integrated, adaptable and mobile software solutions to meet their competitive business goals. The Aurum Customer Enterprise is designed to enable customers to increase revenues, shorten sales cycles, increase repeat sales, improve forecasting accuracy and visibility, decrease sales and marketing costs, increase customer satisfaction, obtain timely market intelligence and gain a strategic competitive advantage. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for working capital and other general corporate purposes, including repayment of debt. |
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