Swisher International Group, Inc.

Ticker:	SWR	459 East 16th Street
Exchange:	New York Stock Exchange	Jacksonville, Florida 32206
Industry:	Manufacturing	(904) 353-4311

Type of Shares:	Class A Common Shares	Filing Date:	10/28/96
U.S. Shares:	4,800,000	Offer Date:	12/17/96
Non-U.S. Shares:	1,200,000	Filing Range:	$17.00 - $20.00
Primary Shares:	6,000,000	Offer Price:	$17.00
Secondary Shares:	0	Gross Spread:	$1.15
Offering Amount:	$111,000,000	Selling:	$0.69
Expenses:	-	Reallowance:	$0.10
Shares Out After:	34,100,000

Manager	Tier	Phone
Merrill Lynch & Co.	Lead Manager	(212) 449-4600
Salomon Brothers Inc.	Co-manager	(212) 783-2947

	Audited Income	Latest Unaudited Income	Prior Unaudited Income		Balance Sheet
	12/31/95	9/30/96	9/30/95		9/30/96
Revenue:	$156.49	$168.78	$138.36	Assets:	$201.54
Net Income:	-$4.84	$18.95	$10.63	Liabilities:	$160.32
EPS:				Equity:	$41.22
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year

Business Description

Founded in 1861, the company is the largest manufacturer and marketer of cigars in the world with a 8% market share and in the United States with a 30% market share. The company, which has a strong market position in each of the cigar categories in which it competes, offers a broad product line of cigars, including mass market large cigars, such as its SWISHER SWEETS< KING EDWARD and OPTIMO brands, premium cigars, such as the BERING, LA PRIMADORA and PLEIADES brands, and little cigars, which the company markets under its SWISHER SWEETS LITTLE CIGARS and KING EDWARD LITTLE CIGARS brands. The company believes its SWISHER SWEETS cigar brand is the largest selling cigar brand in the United States as measured by both units and dollars.

Use of Proceeds

The proceeds from the proposed offering will be paid as a dividend to Hay Island.

Last updated: 12/29/96