| Ticker: | DLIA | 435 Hudson Street | |
| Exchange: | NASDAQ-National Market | New York, New York 10014 | |
| Industry: | Retail | (212) 807-9060 |
| Type of Shares: | Common Shares | Filing Date: | 10/31/96 | |
| U.S. Shares: | 2,350,000 | Offer Date: | 12/19/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $10.00 - $12.00 | |
| Primary Shares: | 2,000,000 | Offer Price: | $11.00 | |
| Secondary Shares: | 350,000 | Gross Spread: | $0.77 | |
| Offering Amount: | $25,850,000 | Selling: | $0.42 | |
| Expenses: | $600,000 | Reallowance: | $0.10 | |
| Shares Out After: | 12,000,000 |
| Manager | Tier | Phone |
| Hambrecht & Quist Incorporated | Lead Manager | (415) 576-3423 |
| Oppenheimer & Company, Inc. | Co-manager | (212) 667-7402 |
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 1/31/96 | 7/31/96 | 7/31/95 | 7/31/96 | ||
| Revenue: | $5.65 | $8.37 | $1.30 | Assets: | $3.63 |
| Net Income: | $0.02 | $0.47 | -$0.10 | Liabilities: | $1.85 |
| EPS: | $0.00 | $0.05 | Equity: | $1.77 | |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company sells casual apparel and related accessories through its direct-mail catalog. The company's products are marketed to girls and young women between the ages of 10 and 24 throughout the US and Japan. Its products include jeans, shorts, t-shirts, woven and knit dresses, swimwear, sunglasses, watches, costume jewelry, and cosmetics. The company's telephone and management information systems provide customer service 24 hours a day, seven days a week. The company's direct-mail database includes more than one million names, of which about 200,000 have made purchases from the company. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for general corporate purposes. |
©1996 IPO Data Systems, Inc. - All rights reserved.