PIA Merchandising Services, Inc.
Ticker: PIAM 19900 MacArthur Boulevard, Suite 900
Exchange: NASDAQ-National Market Irvine, California 92715
Industry: Retail (714) 476-2200

Type of Shares:Common Shares Filing Date:12/15/95
U.S. Shares:2,332,000 Offer Date:2/29/96
Non-U.S. Shares:0 Filing Range:$13.00 - $15.00
Primary Shares:2,332,000 Offer Price:$14.00
Secondary Shares:0 Gross Spread:$0.98
Offering Amount: $32,648,000 Selling:$0.57
Expenses:$1,105,000 Reallowance:$0.10
Shares Out After:5,438,929

ManagerTierPhone
PaineWebber IncorporatedLead Manager (212) 713-2626
Furman Selz IncorporatedCo-manager (212) 309-8200

Auditor: Deloitte & Touche
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 12/31/95
Revenue:$104.79Assets:$16.09
Net Income:$3.53Liabilities:$10.10
EPS:$0.88Equity:$5.99

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is one of the largest suppliers of regularly scheduled, routed merchandising services in the United States. The company provides in-store merchandising and sales services primarily on behalf of branded product manufacturers at approximately 22,500 retail grocery stores. The company believes that these stores currently sell approximately 75% of the grocery all-commodity volume nationwide. The company also provides these services at over 7,500 mass merchandiser, chain drug and deep discount drug stores. PIA's in-store services include checking for authorized distribution of client products, cutting in products that are approved for distribution but not present on the shelf, setting category shelves in accordance with approved store schematics, insuring that shelf tags are in place. checking for the overall salability of clients' products, and performing new product and promotion selling

Use of Proceeds
The proceeds from the offering will be used to repay indebtedness under the company's revolving line of credit and for working capital requirements. In addition the company may use proceeds to finance investment in technology equipment upgrades and to take advantage of future acquisition opportunities as they arise.

Last updated: 10/28/96

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