Coldwater Creek Inc.
Ticker:CWTR One Coldwater Creek Drive
Exchange:NASDAQ-National Market Sandpoint, ID 83864
Industry:Retail (SIC Code 5961) (208) 263-2266

Offering Information
Type of Shares:Common Shares Filing Date:11/22/96
U.S. Shares:2,500,000 Offer Date:1/28/97
Non-U.S. Shares:0 Filing Range:$13.00 - $15.00
Primary Shares:2,500,000 Offer Price:$15.00
Secondary Shares:0 Gross Spread:$1.05
Offering Amount: $35,000,000 Selling:$0.58
Expenses:$1,000,000 Reallowance:$0.10
Shares Out After: -

Primary Underwriting Group
ManagerTierPhone
Montgomery SecuritiesLead Manager (415) 627-2100
William Blair & CompanyCo-manager (312) 364-8990

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Brobeck, Phleger & Harrison
Bank's Law Firm: Fried, Frank, Harris, Shriver & Jacobson

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
6 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
3/2/96 8/31/96 9/2/95 8/31/96
Revenue:$75.91$39.38$16.15Assets:$39.03
Net Income:$3.37$0.76-$0.98Curr Assets:
EPS:Liabilities:$25.24
Prior EPS:Curr Liabilities:
Cash Flow/Oper:Equity:$13.80
Cash Flow/Fin:Cash:
Cash Flow/Inv:

Business Description
The company is a specialty direct mail retailer of apparel, gifts and jewelry. the company currently markets its merchandise primarily through a family of four distinctive catalogs. Coldwater Creek targets well-educated, middle-to upper-income households and seeks to differentiate itself from other retail and catalog operations by offering exceptional value through superior customer service and a merchandise assortment that reflects a casual, uniquely American spirit. the company believes that the successful execution of its marketing and merchandising strategies coupled with its high customer service standards and efficient order entry and fulfillment operations has allowed it to develop a unique brand identity and strong relationships with its loyal customer base.

Competition
The markets for the company's merchandise are highly competitive, and the recent growth in these markets has encouraged the entry of many new competitors as well as increased competition from established companies. Although the company believes that it does not compete directly with any single company with respect to its entire range of merchandise, within each merchandise category the company has significant competitors and may face new competition from new entrants or existing competitors who focus on market segments currently served by the company.

Business Plan
The company's objective is to become the highest quality service provider in the consumer catalog industry. The key elements of the company's business strategy are set forth below: 1) provide superior catalog buying experience through exceptional customer service; 2) offer a high quality, differentiated merchandise assortment; 3) promote increase household purchasing; 4) continue investment in infrastructure; 5) advance the coldwater creek brand.

Use of Proceeds
The proceeds from the proposed offering will be used to fund a distribution of approximately $12.8 million in S corporation earnings, repay certain indebtedness, fund capital expenditures related to the expansion of the company's operations and for working capital and other general corporate purposes.

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