Eagle River Interactive, Inc.

Ticker: ERIV		1060 West Beaver Creek Boulevard
Exchange: NASDAQ-National Market		Avon, Colorado 81620
Industry: Service		(970) 845-8300

Type of Shares:	Common Shares	Filing Date:	1/29/96
U.S. Shares:	4,000,000	Offer Date:	3/21/96
Non-U.S. Shares:	0	Filing Range:	$10.00 - $12.00
Primary Shares:	4,000,000	Offer Price:	$13.00
Secondary Shares:	0	Gross Spread:	$0.91
Offering Amount:	$44,000,000	Selling:	$0.54
Expenses:	$750,000	Reallowance:	$0.10
Shares Out After:	11,163,448

Manager	Tier	Phone
Salomon Brothers Inc.	Lead Manager	(212) 783-2947
Donaldson, Lufkin & Jenrette Securities Corp.	Co-manager	(212) 504-4525

Auditor: Arthur Andersen
	Audited Income	Latest Unaudited Income	Prior Unaudited Income		Balance Sheet
	12/31/95				12/31/95
Revenue:	$5.27			Assets:	$9.70
Net Income:	-$3.23			Liabilities:	$6.75
EPS:	-$0.59			Equity:	$2.95
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year

Business Description

The company (together with its subsidiaries) creates, develops and deploys interactive marketing solutions that assist companies in communicating effectively with their targeted audiences. The company develops interactive marketing solutions that include World Wide Web sites, information and transaction kiosks, CD-ROMs, computer-based multimedia presentations and proprietary online service offerings. The company seeks to become the leading worldwide developer of interactive marketing solutions for Fortune 1000 companies. The company also offers traditional outdoor media advertising at ski resorts in the United States. Outdoor media advertising, which appears on lift towers and other locations at ski resorts, generated approximately 75% of the company's revenue in 1995.

Use of Proceeds

The proceeds from the proposed offering will be used for repayment of debt, working capital and other general corporate purposes including possible acquisitions.

Last updated: 10/28/96