IntelliQuest Information Group, Inc.
(www.intelliquest.com)
Ticker: IQST 1250 Capital of Texas Highway South, Building Two, Plaza One
Exchange: NASDAQ-National Market Austin, Texas 78746
Industry: Service (512) 329-0808

Type of Shares:Common Shares Filing Date:2/2/96
U.S. Shares:2,310,000 Offer Date:3/22/96
Non-U.S. Shares:0 Filing Range:$11.00 - $13.00
Primary Shares:1,635,000 Offer Price:$17.00
Secondary Shares:675,000 Gross Spread:$1.19
Offering Amount: $27,720,000 Selling:$0.65
Expenses:$600,000 Reallowance:$0.10
Shares Out After:6,489,557

ManagerTierPhone
William Blair & CompanyLead Manager (312) 236-1600
Robertson, Stephens & CompanyCo-manager (415) 989-8500

Auditor: Price Waterhouse
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 12/31/95
Revenue:$16.97Assets:$6.14
Net Income:$0.91Liabilities:$8.23
EPS:$0.18Equity:-$2.09

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a leading provider of quantitative market information to technology companies. IntelliQuest supplies customers with timely, objective, accurate and cost-effective information about technology markets, customers, products, and competitors on both a subscription basis and on a proprietary project basis. The company uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity, and evaluate new products, markets or other business opportunities. The company also licenses custom proprietary software applications and associated services to technology manufacturers for electronic product registration. The company believes that its ability to cost-effectively provide consistent information regarding both domestic and international technology markets differentiates it from its competitors and enhances the company's ability to capitalize on the trend among multinational technology vendors to seek worldwide market research.

Use of Proceeds
The company anticipates that the net proceeds of the offering will be used for general corporate purposes, including working capital and potential acquisitions of complementary businesses, products or technologies.

Last updated: 10/28/96

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