Excite, Inc.
(www.excite.com)
Ticker: XCIT 1091 N. Shoreline Boulevard
Exchange: NASDAQ-National Market Mountain View, California 94043
Industry: High-Tech (415) 943-1200

Type of Shares:Common Shares Filing Date:3/12/96
U.S. Shares:2,000,000 Offer Date:4/3/96
Non-U.S. Shares:0 Filing Range:$12.00 - $14.00
Primary Shares:2,000,000 Offer Price:$17.00
Secondary Shares:0 Gross Spread:$1.19
Offering Amount: $26,000,000 Selling:$0.68
Expenses:$850,000 Reallowance:$0.10
Shares Out After:10,767,732

ManagerTierPhone
Robertson, Stephens & CompanyLead Manager (415) 989-8500
Furman Selz IncorporatedCo-manager (212) 309-8200

Auditor: Ernst & Young
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 12/31/95
Revenue:$0.44Assets:$1.73
Net Income:-$3.26Liabilities:$4.92
EPS:Equity:-$3.18

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company combines proprietary technology with media expertise to develop and provide navigation services and products for the Internet and the World Wide Web which enable consumers, content providers and advertisers to access and interact. The company's navigational services, including Netsearch, NetDirectory, City.Net, Personal Excite and planned Regional Editions, are tailored to the ways consumers use and navigate the Web. By creating segmented navigation services tailored to specific groups of consumers, Excite seeks to establish advertising channels which give advertisers the flexibility to target consumer audiences as broadly or as precisely as desired and allow them ultimately to reach and create new customers. Excite also actively addresses the needs of content providers through its Excite for Web Servers product which improves a Web site's visibility and usefulness to consumers. The company's objective is to establish itself as the leading branded media service for day-to-day interaction among consumers, content providers and advertisers on the Web. As a result of Excite's consumer focus, the company's navigation services provide advertisers a targeted and flexible vehicle for delivering advertising messages back to consumers.

Use of Proceeds
Proceeds from the proposed offering will be used for general corporate purposes, which may include strategic acquisitions of complementary products, businesses and technologies.

Last updated: 10/28/96

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