Applied Graphics Technologies, Inc.
Ticker: AGTX 28 West 23rd Street
Exchange: NASDAQ-National Market New York, New York 10010
Industry: Manufacturing (212) 929-4111

Type of Shares:Common Shares Filing Date:1/22/96
U.S. Shares:4,500,000 Offer Date:4/16/96
Non-U.S. Shares:0 Filing Range:$10.00 - $12.00
Primary Shares:4,500,000 Offer Price:$12.00
Secondary Shares:0 Gross Spread:$0.84
Offering Amount: $49,500,000 Selling:$0.47
Expenses:$2,500,000 Reallowance:$0.10
Shares Out After:13,810,000
Spin out parent firm: Applied Printing

ManagerTierPhone
Cowen & CompanyLead Manager (212) 495-6000
Montgomery SecuritiesCo-manager 4156272220

Auditor: Coopers & Lybrand
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 12/31/95
Revenue:$117.80Assets:$44.81
Net Income:-$7.81Liabilities:$64.19
EPS:-$0.54Equity:-$19.38

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a leading independent provider of digital prepress services to magazine publishers, advertising agencies, entertainment companies and catalog retailers. The company's largest customers in each of these industries include McGraw-Hill, Newsweek and Conde Nast; The Interpublic Group and Grey Advertising; The Walt Disney Company and Time Warner; and Sears Roebuck & Company and Bloomingdale's. The company provides its services on an outsourcing basis, emphasizing its ability to provide a full range of services more effectively and economically than its customers could internally. In 1994, the company began to provide advanced digital imaging services to meet the evolving needs of its traditional customers and to exploit the rapidly expanding needs of new groups of customers. Digital archiving and distribution services are now being provided to customers including General Motors, Time Warner's Time Picture Collections, CBS, the American Society of Media Photographers and the United States Holocaust Memorial Museum.

Use of Proceeds
The proceeds from the proposed offering will be used to repay debt, used for working capital, capital expenditures and for other general corporate purposes.

Last updated: 10/28/96

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