Planet Hollywood International, Inc.
Ticker: PHII 7380 Sand Lake Road, Suite 650
Exchange: NASDAQ-National Market Orlando, Florida 32819
Industry: Retail (407) 363-7827

Type of Shares:Class A Common Shares Filing Date:2/20/96
U.S. Shares:8,630,575 Offer Date:4/18/96
Non-U.S. Shares:2,157,644 Filing Range:$14.00 - $16.00
Primary Shares:10,000,000 Offer Price:$18.00
Secondary Shares:788,219 Gross Spread:$1.08
Offering Amount: $161,823,285 Selling:$0.65
Expenses:$1,825,000 Reallowance:$0.10
Shares Out After:106,654,414

ManagerTierPhone
Bear, Stearns & Co. Inc.Lead Manager (212) 272-2000
Montgomery SecuritiesCo-manager 4156272220
Schroder Wertheim & Company, IncorporatedCo-manager (212) 492-6900
Smith Barney Inc.Co-manager (718) 921-8473

Auditor: Price Waterhouse
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 4/2/95 12/31/95
Revenue:$270.61$77.03$51.77Assets:$240.19
Net Income:$20.73$3.35$3.52Liabilities:$212.04
EPS:$0.26$0.04$0.04Equity:$28.15

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a creator and worldwide developer of consumer brands, most notably Planet Hollywood, that capitalize on the universal appeal of movies, sports and other entertainment-based themes. To date, the company has promoted its brands primarily through the operation of theme restaurants, which provide a unique dining and entertainment experience in a high-energy environment, and their integrated retail stores, which offer a broad selection of premium-quality merchandise displaying the company's logos. Since the company commenced operations in October 1991, the Planet Hollywood name and distinctive logo design have become among the most widely recognized trademarks in the world and the Planet Hollywood concept has grown to 24 company owned and six franchised units located in nine countries throughout North America, Europe and Asia. In addition to Planet Hollywood, the company has recently created and is continuing to develop such consumer brand concepts as Official All Star Cafe, a sports-themed restaurant-merchandise store, and Marvel Mania, a comic book-themed restaurant-merchandise store.

Use of Proceeds
The proceeds from the proposed offering will be used to prepay outstanding indebtedness and for general corporate purposes, including the development and construction of new units.

Last updated: 10/28/96

©1996 IPO Data Systems, Inc. - All rights reserved.