America's Coffee Cup, Inc.
Ticker: ACFF 12528 Kirkham Court, Nos. 6 & 7
Exchange: NASDAQ-Small Cap Market Poway, California 92064
Industry: Retail (619) 679-3290

Type of Shares:Common Shares Filing Date:12/6/95
U.S. Shares:1,400,000 Offer Date:5/15/96
Non-U.S. Shares:0 Filing Price:$2.50
Primary Shares:1,400,000 Offer Price:$2.50
Secondary Shares:0 Gross Spread:$0.25
Offering Amount: $3,500,000 Selling:
Expenses:$127,500 Reallowance:
Shares Out After:2,845,567

ManagerTierPhone
La Jolla Securities, Inc.Lead Manager (619) 456-8200
First London Securities CorporationCo-manager (206) 220-0690

Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$3.10$0.62$0.75Assets:$1.19
Net Income:-$0.87-$0.23-$0.06Liabilities:$1.86
EPS:-$2.11-$0.26-$0.07Equity:-$0.67

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company sells gourmet coffee and related products to retail customers through sales concession stands in supermarkets in California. The company, as of January 31, 1996, had installed, and was maintaining and operating end-cap sales concessions at 66 supermarkets. During February 1996, eleven of these locations were closed for the purpose of relocating ten, six of which have been installed and the other four scheduled for installation by the end of September. An end-cap sales concession is a semi-circle structure that is constructed around the end of an aisle in a supermarket. These end-caps are normally placed in the heaviest traffic areas in the supermarket. Each concession offers approximately 35 varieties of fresh whole bean and pre-bagged whole-bean gourmet coffee, including flavored coffee, as well as related products and accessories.

Use of Proceeds
Proceeds from the proposed offering will be used to pay indebtedness, acquire or establish a coffee roaster, enhance distribution systems, purchase inventory and for working capital.

Last updated: 10/28/96

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