Metromail Corporation
(www.cyberdirect.com/metromail)
Ticker: ML 360 East 22nd Street
Exchange: New York Stock Exchange Lombard, Illinois 60148
Industry: Service (708) 620-3300

Type of Shares:Common Shares Filing Date:3/7/96
U.S. Shares:9,600,000 Offer Date:6/13/96
Non-U.S. Shares:2,400,000 Filing Range:$18.50 - $20.50
Primary Shares:12,000,000 Offer Price:$20.50
Secondary Shares:0 Gross Spread:$1.12
Offering Amount: $234,000,000 Selling:$0.68
Expenses:$1,500,000 Reallowance:$0.10
Shares Out After:20,600,000
Spin out parent firm: R.R. Donnelley & Sons Co.

ManagerTierPhone
Morgan Stanley & Co. IncorporatedLead Manager (212) 703-4797
Lehman Brothers IncorporatedCo-manager (212) 640-6129

Auditor: Arthur Andersen
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$237.19$54.37$49.83Assets:$375.68
Net Income:$2.74-$3.78-$1.73Liabilities:$293.08
EPS:Equity:$82.60

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a leading provider of marketing-oriented consumer information and reference services which it supplies to organizations engaged in direct mail, telephone and target marketing, as well as to clients who need specific services. In providing these information services, the company utilizes its proprietary database, which its believes is one of the most comprehensive and accurate databases in the United STates, containing geographic, demographic and other marketing information on over 143 million individuals and over 90% of the households in the United States. The company has assembled this database over almost 50 years from a wide variety of publicly available and proprietary, third-party sources and acquired databases. The markets in which the company participates are experiencing increasing demand for high-quality consumer information. In 1995, the company generated net sales and earnings from operations of $237.2 million and $30.6 million respectively.

Use of Proceeds
The proceeds from the offering will be used to reduce indebtedness and for general corporate purposes.

Last updated: 10/28/96

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