Sunrise Assisted Living, Inc.
Ticker: SNRZ 9401 Lee Highway, Suite 300
Exchange: NASDAQ-National Market Fairfax, Virginia 22031
Industry: Service (703) 273-7500

Type of Shares:Common Shares Filing Date:3/21/96
U.S. Shares:5,700,000 Offer Date:5/30/96
Non-U.S. Shares:0 Filing Range:$17.00 - $19.00
Primary Shares:5,700,000 Offer Price:$20.00
Secondary Shares:0 Gross Spread:$1.40
Offering Amount: $102,600,000 Selling:$0.84
Expenses:$1,500,000 Reallowance:$0.10
Shares Out After:14,216,419

ManagerTierPhone
Donaldson, Lufkin & Jenrette Securities Corp.Lead Manager (212) 504-4525
Alex. Brown & Sons IncorporatedCo-manager (410) 727-1700
Natwest Securities LtdCo-manager (212) 602-4800

Auditor: Ernst & Young
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$37.26$9.74$8.89Assets:$139.79
Net Income:-$10.14-$1.71-$1.11Liabilities:$139.75
EPS:-$1.15-$0.21Equity:$0.04

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a leading provider of assisted living services to the elderly. The company currently operates 30 assisted living facilities in nine states with a capacity of approximately 2,500 residents, including 23 facilities owned by the company or in which it has ownership interests and seven facilities managed for third parties. The company had revenues of #37.4 million in 1995 and $10.4 million for the three months ended March 31, 1996. To date, the company has obtained zoning approval for 17 new facilities with a total resident capacity of 1,560 including five facilities currently under construction. The company believes that the assisted living industry is emerging as a preferred alternative to meet the growing demand for a cost-effective setting in which to care for the elderly who do not require the more intensive medical attention provided by a skilled nursing facility but cannot live independently due to physical or cognitive frailties.

Use of Proceeds
The proceeds from the offering will be used to finance the development and acquisition of additional assisted living facilities, to prepay a 25% mortgage participation interest and certain other indebtedness, to redeem the Series B Preferred Stock held by persons who may be considered affiliates of the company and for working capital and for working capital and other general corporate purposes.

Last updated: 10/28/96

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