Rush Enterprises, Inc.
Ticker: RUSH P.O. Box 34630, 8810 I.H. 10 East
Exchange: NASDAQ-National Market San Antonio, Texas 78265-4630
Industry: Retail (210) 829-1050

Type of Shares:Common Shares Filing Date:4/10/96
U.S. Shares:2,500,000 Offer Date:6/6/96
Non-U.S. Shares:0 Filing Range:$11.00 - $13.00
Primary Shares:2,500,000 Offer Price:$12.00
Secondary Shares:0 Gross Spread:$0.84
Offering Amount: $30,000,000 Selling:$0.50
Expenses:$500,000 Reallowance:$0.10
Shares Out After:6,250,000

ManagerTierPhone
Ladenburg, Thalmann & Co. Inc.Lead Manager (212) 940-0100
Principal/Eppler, Guerrin & Turner, Inc., TheCo-manager (214) 880-9000

Auditor: Arthur Andersen
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$268.48$79.88$64.00Assets:$82.88
Net Income:$4.00$0.90$0.70Liabilities:$74.49
EPS:$0.93$0.21$0.16Equity:$8.40

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
Rush Enterprises operates a regional network of truck centers that provide an integrated one-stop source for the trucking needs of its customers. This including retail sales of new Peterbilt and used heavy-duty trucks; after-market parts, service and body shop facilities; and a wide array of financial services, including the financing of new and used truck purchases, insurance products and truck leasing and rentals. The Company's truck centers are strategically located in high truck traffic areas on or near major highways in Texas, California, Oklahoma and Louisiana. The Company is the largest Peterbilt truck dealer in North America, representing approximately 14.0% of all new Peterbilt truck sales in 1995, and is the sole authorized vendor for new Peterbilt trucks and replacement parts in its market areas. The Company was named Peterbilt Dealer of the Year for North America for the 1993-1994 year. The Company currently operates eight full-service and six parts/service truck centers. The full-service facilities offer a complete line of the Company's products and services to fully implement the Company's one-stop strategy, while the parts/service facilities offer a variety of product and service combinations.

Use of Proceeds
The proceeds from the offering will be used for debt repayment and general corporate purposes, including working capital, opening of additional locations and acquisitions of truck dealerships in new markets.

Last updated: 10/28/96

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