Providence Journal Company, The
Ticker: PRJ 75 Fountain Street
Exchange: New York Stock Exchange Providence, Rhode Island 02902
Industry: Service (401) 277-7000

Type of Shares:Class A Common Shares Filing Date:4/22/96
U.S. Shares:7,125,000 Offer Date:6/24/96
Non-U.S. Shares:0 Filing Range:$15.00 - $17.00
Primary Shares:7,125,000 Offer Price:$15.00
Secondary Shares:0 Gross Spread:$0.97
Offering Amount: $114,000,000 Selling:$0.58
Expenses:$1,100,000 Reallowance:$0.10
Shares Out After:45,996,450

ManagerTierPhone
Merrill Lynch & Co.Lead Manager (212) 449-4600
Bear, Stearns & Co. Inc.Co-manager (212) 272-2000
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525

Auditor: KPMG Peat Marwick
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$312.51$75.11$69.73Assets:$703.71
Net Income:-$5.00-$14.89-$2.81Liabilities:$459.75
EPS:-$0.13-$0.39-$0.07Equity:$243.96

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company operates nine network affiliated television stations, provides programming and marketing services to two television stations, publishes a daily newspaper, and produces interactive new media services. The Company's television broadcasting group reaches 5.6 million households, or 6% of all U.S. television households; its newspaper is the leading newspaper in its market in terms of advertising and circulation; and certain of its programming and new media businesses, such as the Television Food Network, serve subscribers and viewers nationwide. The Company's broadcasting operations are located in markets ranging from the 12th to the 127th largest Designated Market Areas (defined by A. C. Nielsen Co. ("Nielsen") as geographic markets for the sale of national "spot" and local advertising time) in the United States ("DMAs"), with five such Stations in the 50 largest DMAs. Five of the Stations are network affiliates of the National Broadcasting Company Incorporated ("NBC") television network, two are network affiliates of the Fox Broadcasting Network ("Fox"), one is a network affiliate of the American Broadcasting Company ("ABC") and one is a network affiliate of CBS, Inc. ("CBS"). The Company publishes the leading newspaper in terms of advertising and circulation in its market of Rhode Island and southeastern Massachusetts, the Providence Journal-Bulletin Monday through Saturday and The Providence Sunday Journal.

Use of Proceeds
The proceeds from the proposed offering will be used to repay indebtedness under the company's revolving credit line agreements.

Last updated: 10/28/96

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