BroadVision, Inc.
(www.broadvision.com)
Ticker: BVSN 333 Distel Circle
Exchange: NASDAQ-National Market Los Altos, California 94022
Industry: High-Tech (415) 943-3600

Type of Shares:Common Shares Filing Date:4/22/96
U.S. Shares:3,000,000 Offer Date:6/21/96
Non-U.S. Shares:0 Filing Range:$8.00 - $10.00
Primary Shares:3,000,000 Offer Price:$7.00
Secondary Shares:0 Gross Spread:$0.49
Offering Amount: $27,000,000 Selling:$0.28
Expenses:$950,000 Reallowance:$0.10
Shares Out After:19,619,104

ManagerTierPhone
Robertson, Stephens & CompanyLead Manager (415) 989-8500
Hambrecht & Quist IncorporatedCo-manager (415) 576-3423
Wessels, Arnold & HendersonCo-manager (612) 373-6121

Auditor: KPMG Peat Marwick
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$0.54$1.40$0.00Assets:$6.11
Net Income:-$4.32-$1.70-$0.85Liabilities:$3.27
EPS:-$0.23-$0.09-$0.04Equity:$2.83

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company provides and integrated software application system, BroadVision One-To-One, that enables businesses to create applications for interactive marketing and selling services on the World Wide Web. These applications are designed to allow non-technical business managers to tailor Web site content to the needs and interests of individual Web site visitors, personalizing each visit on a real-time basis. The BroadVision One-To-One application system and related vertical application solutions and services are targeted at businesses developing Web sites for marketing and selling to consumers and business customers, and as internal resources for employees. The company's customers use BroadVision One-To-One to develop Web sites that engage visitors and encourage return visits through personalized interactions, capture marketing information from volunteered data and observed behavior, and generate revenues from electronic commerce activities and point-cast advertising. BroadVision One-To-One provides these software capabilities in an architecture that supports the full one-to-one marketing and selling life cycle. The company believes that capabilities are needed by business managers and Web site application developers to take full advantage of the potential of the Internet as a marketplace for conducting electronic commerce and for building long-term relationships with customers.

Use of Proceeds
The proceeds from the offering will be used for working capital and other general corporate purposes.

Last updated: 10/28/96

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