FBL Financial Group, Inc.
Ticker: FFG 5400 University Avenue
Exchange: New York Stock Exchange West Des Moines, Iowa 50266
Industry: Financial (515) 225-5410

Type of Shares:Class A Common Shares Filing Date:5/2/96
U.S. Shares:4,000,000 Offer Date:7/19/96
Non-U.S. Shares:0 Filing Range:$17.50 - $19.50
Primary Shares:0 Offer Price:$17.50
Secondary Shares:4,000,000 Gross Spread:$1.23
Offering Amount: $74,000,000 Selling:$0.70
Expenses:$709,600 Reallowance:$0.10
Shares Out After:18,859,800

ManagerTierPhone
Alex. Brown & Sons IncorporatedLead Manager (410) 727-1700
Everen Securities, Inc.Co-manager (312) 574-6000
Smith Barney Inc.Co-manager (718) 921-8473

Auditor: Ernst & Young
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$405.99$93.32$92.59Assets:$3,120.17
Net Income:$59.63$10.89$9.04Liabilities:$2,564.15
EPS:$2.53$0.46$0.39Equity:$556.02

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company through its subsidiaries underwrites, markets and distributes life insurance, annuities, property-casualty insurance and mutual funds to individuals and small businesses in 15 midwestern and western states. The company has exclusive marketing arrangements with the state Farm Bureau Federations in its territory and targets sales to approximately 700,000 Farm Bureau member families and other rural, small town and suburban residents through an exclusive agency force. Through acquisitions of Rural Security Life Insurance Company in 1993 and Western Life in 1994, the company expanded its operations to 15 states, including Wisconsin and the eight-state Western Life area. Prior to 1993 the company operated only in Iowa, Nebraska, Minnesota, South Dakota and Utah, and in Kansas sold mutual funds only. All of the state Farm Bureau Federations in the company's marketing area are associated with the American FArm Bureau Federation. With approximately 4.6 million member families in all 50 states, the American Farm Bureau Federation is the largest grass roots farm and ranch organization in the United States.

Use of Proceeds
The proceeds from the proposed offering will be distributed to the selling shareholders.

Last updated: 10/28/96

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