| Ticker: LAMR | 5551 Corporate Boulevard | |
| Exchange: NASDAQ-National Market | Baton Rouge, Louisiana 70808 | |
| Industry: Service | (504) 926-1000 |
| Type of Shares: | Class A Common Shares | Filing Date: | 6/7/96 | |
| U.S. Shares: | 4,735,000 | Offer Date: | 8/2/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $15.00 - $17.00 | |
| Primary Shares: | 4,000,000 | Offer Price: | $16.00 | |
| Secondary Shares: | 735,000 | Gross Spread: | $1.12 | |
| Offering Amount: | $75,760,000 | Selling: | $0.68 | |
| Expenses: | $750,000 | Reallowance: | $0.10 | |
| Shares Out After: | 28,482,024 |
| Manager | Tier | Phone |
| Smith Barney Inc. | Lead Manager | (718) 921-8473 |
| Alex. Brown & Sons Incorporated | Co-manager | (410) 727-1700 |
| Prudential Securities Incorporated | Co-manager | (212) 214-3000 |
| Auditor: KPMG Peat Marwick | |||||
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 10/31/95 | 4/30/96 | 4/30/95 | 4/30/96 | ||
| Revenue: | $102.41 | $56.65 | $50.00 | Assets: | $142.36 |
| Net Income: | $10.70 | $3.26 | $4.57 | Liabilities: | $170.65 |
| EPS: | $0.32 | $0.11 | $0.14 | Equity: | -$28.29 |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company is one of the largest and most experienced owners and operators of outdoor advertising structures in the United States. It conducts a business that has operated under the Lamar name since 1902. As of April 30, 1996, the company operated approximately 23,000 outdoor advertising displays in 13 southeastern, midwestern and mid-Atlantic states. In each of the company's 33 primary markets, the company believes that it is the only full-service outdoor advertising company serving such markets. In addition, the company operates the largest logo sign business in the United States. Logo signs are erected pursuant to state-awarded franchises on public rights-of-way near high way exits and deliver brand name information on available gas, food, lodging and camping services. The company currently operates logo and sign franchises in 12 of the 20 states which have a privatized logo sign program and has also recently been awarded the logo sign franchise for the state of New Jersey. |
| Use of Proceeds |
| Proceeds from the offering will be used to repay debt in connection with previous share redemptions and for general corporate purposes. |
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