Universal Outdoor Holdings, Inc.
Ticker: UOUT 321 North Clark Street
Exchange: NASDAQ-National Market Chicago, Illinois 60610
Industry: Service (312) 644-8673

Type of Shares:Common Shares Filing Date:6/6/96
U.S. Shares:6,200,000 Offer Date:7/23/96
Non-U.S. Shares:0 Filing Range:$12.50 - $14.50
Primary Shares:3,700,000 Offer Price:$14.50
Secondary Shares:2,500,000 Gross Spread:$1.01
Offering Amount: $83,700,000 Selling:$0.58
Expenses:$750,000 Reallowance:$0.10
Shares Out After:16,700,000

ManagerTierPhone
Alex. Brown & Sons IncorporatedLead Manager (410) 727-1700
Bear, Stearns & Co. Inc.Co-manager (212) 272-2000
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525

Auditor: Price Waterhouse
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$38.10$9.33$8.03Assets:$84.75
Net Income:-$3.70-$2.01-$1.78Liabilities:$125.28
EPS:-$0.48-$0.26-$0.23Equity:-$40.53

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is a leading outdoor advertising company operating approximately 12,700 advertising display faces in eight markets. This includes Chicago, Minneapolis/St. Paul, Indianapolis, Jacksonville (Florida), Milwaukee, Des Moines, Evansville (Indiana) and Dallas. The company believes that it owns and operates the largest number of outdoor advertising display faces in the Chicago, markets. The company increased its annual net revenues from $18.8 million in fiscal 1991 to $34.1 million in fiscal 1995, or $62.4 million on a pro forma basis after giving effect to acquisitions by the company in the first half of 1996. During the same period, the company increased its annual Operating Cash Flow from $7.7 million to $16.6 million or $30.0 million on a pro forma basis. Since beginning operations with a single outdoor advertising structure in Chicago in 1973, the company has achieved its leading position in the outdoor advertising industry through its aggressive acquisition and development efforts.

Use of Proceeds
The proceeds from the proposed offering will be used to retire a portion of senior debt.

Last updated: 10/28/96

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