Leap Group, Inc., The
Ticker: LEAP 22 West Hubbard Street
Exchange: NASDAQ-National Market Chicago, Illinois 60610
Industry: Service (312) 494-0300

Type of Shares:Common Shares Filing Date:6/3/96
U.S. Shares:4,000,000 Offer Date:9/26/96
Non-U.S. Shares:0 Filing Range:$9.00 - $11.00
Primary Shares:4,000,000 Offer Price:$10.00
Secondary Shares:0 Gross Spread:$0.70
Offering Amount: $40,000,000 Selling:$0.40
Expenses:$750,000 Reallowance:$0.10
Shares Out After:13,100,000

ManagerTierPhone
Dean Witter ReynoldsLead Manager (212) 392-2222
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525

Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
1/31/96 4/30/96 4/30/95 4/30/96
Revenue:$8.21$2.04$3.15Assets:$2.52
Net Income:$0.70-$0.18$0.31Liabilities:$3.15
EPS:Equity:-$0.62

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company develops and implements integrated brand marketing campaigns using television, print, radio, outdoor advertising, promotions and other methods. Leap is a strategic and creative communications company that develops and implement s integrated brand marketing campaigns using traditional and new media primarily for market leading clients. Traditional marketing services provided by Leap include television, print, radio and outdoor advertising, promotions, direct mail, and package and logo design; and its new media services include digital interactive applications such as World Wide Web sites, CD-ROMs, interactive kiosks and multimedia laptop presentations. The Company's marketing and communications services combine comprehensive strategic brand marketing skills, award-winning creative talent, and the production capabilities of world class full service advertising agencies with the technical expertise to exploit new interactive and other digital media.

Use of Proceeds
The proceeds from the proposed offering will be used for working capital, repayment of debt and other general corporate purposes and for repayment of indebtedness.

Last updated: 10/28/96

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