| Ticker: EASY | 1861 Landings Drive | |
| Exchange: NASDAQ-National Market | Mountain View, California 94043 | |
| Industry: High-Tech | (415) 691-6600 |
| Type of Shares: | Common Shares | Filing Date: | 6/26/96 | |
| U.S. Shares: | 2,850,000 | Offer Date: | 10/1/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $10.00 - $12.00 | |
| Primary Shares: | 2,000,000 | Offer Price: | $10.50 | |
| Secondary Shares: | 850,000 | Gross Spread: | $0.74 | |
| Offering Amount: | $31,350,000 | Selling: | $0.40 | |
| Expenses: | $750,000 | Reallowance: | $0.10 | |
| Shares Out After: | 13,319,078 | |||
| Spin out parent firm: | Primax Electronics Ltd. | |||
| Manager | Tier | Phone |
| Goldman, Sachs & Co. | Lead Manager | (212) 902-1172 |
| Hambrecht & Quist Incorporated | Co-manager | (415) 576-3423 |
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/95 | 3/31/96 | 3/31/95 | 3/31/96 | ||
| Revenue: | $5.79 | $2.53 | $0.69 | Assets: | $10.14 |
| Net Income: | -$3.40 | -$6.52 | -$0.74 | Liabilities: | $10.61 |
| EPS: | -$0.31 | -$0.59 | -$0.07 | Equity: | -$0.47 |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company is a leading provider of digital photo solutions which enable consumers and small businesses to input, store, organize, enhance and use of photos easily on their personal computers. The company's vision is to empower consumers to use digital photos to create more personal, memorable and effective communications. The company believes that the $16 billion chemical photography market is evolving to a market which will increasingly include digital photos. This transition, coupled with the recent proliferation of powerful multimedia home PCs, is leading to the emergence of digital photos as a new and rapidly growing product category for consumers. To capitalize on this emerging market opportunity, the company develops and markets software-differentiated, consumer-branded products which are easy to use, result in high image quality and provide consumers and small businesses with a comprehensive digital photo solution. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for working capital and other general corporate purposes and repayment of accounts payable to a related party. |
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