Hosiery Corporation of America, Inc.
Proposed Ticker: - 3369 Progress Drive
Exchange: NASDAQ-National Market Bensalem, Pennsylvania 19020
Industry: Manufacturing (215) 244-1777

All share information is proposed
Type of Shares:Common Shares Filing Date:6/28/96
U.S. Shares Filed:0 Filing Price: -
Non-U.S. Shares Filed:0 Offering Amount: $172,500,000
Primary Shares:0 Expenses: -
Secondary Shares:0 Shs Out After:

ManagerTierPhone
Morgan Stanley & Co. IncorporatedLead Manager (212) 703-4797
Bear, Stearns & Co. Inc.Co-manager (212) 272-2000
BT Securities CorporationCo-manager (212) 250-5000
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525

Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 3/31/96 3/31/95 3/31/96
Revenue:$136.30$40.10$33.61Assets:$80.04
Net Income:$7.50$0.93$0.18Liabilities:$181.61
EPS:Equity:-$101.57

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The Company is engaged in the direct mail marketing, manufacture and distribution of women's sheer hosiery products in the United States. The Company has recently begun to expand its operations into the United Kingdom and plans to enter certain other international markets. The Company has created a marketing strategy for women's sheer hosiery that combines innovative, highly analytical direct mail marketing techniques with a continuous product shipment or "continuity" program. The Company's direct mail marketing program provides customers with convenient in-home shopping for, and timely delivery of, quality, attractively priced hosiery marketed under the Silkies brand name. The continuity program involves mailing a specially priced introductory hosiery offer to targeted prospective customers, the acceptance of which allows recipients to participate in the program and results in additional shipments of hose on a regular and continuous basis upon payment for each prior shipment.

Use of Proceeds
The proceeds from the proposed offering will be used to repay indebtedness and to redeem preferred stock.

Last updated: 10/28/96

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