| Ticker: SNC | 6903 Rockledge Drive, 15th Floor | |
| Exchange: New York Stock Exchange | Bethesda, Maryland 20817 | |
| Industry: Service | (301) 571-1236 |
| Type of Shares: | Common Shares | Filing Date: | 7/3/96 | |
| U.S. Shares: | 6,240,000 | Offer Date: | 9/24/96 | |
| Non-U.S. Shares: | 1,560,000 | Filing Range: | $14.00 - $16.00 | |
| Primary Shares: | 4,038,162 | Offer Price: | $17.00 | |
| Secondary Shares: | 3,761,838 | Gross Spread: | $1.11 | |
| Offering Amount: | $117,000,000 | Selling: | $0.65 | |
| Expenses: | $2,000,000 | Reallowance: | $0.10 | |
| Shares Out After: | 33,496,562 |
| Manager | Tier | Phone |
| Merrill Lynch & Co. | Lead Manager | (212) 449-4600 |
| Allen & Company Incorporated | Co-manager | (212) 832-8000 |
| Donaldson, Lufkin & Jenrette Securities Corp. | Co-manager | (212) 504-4525 |
| Montgomery Securities | Co-manager | (415) 627-2220 |
| Auditor: Arthur Andersen | |||||
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/95 | 6/30/96 | 6/30/95 | 6/30/96 | ||
| Revenue: | $42.89 | $34.86 | $13.98 | Assets: | $12.30 |
| Net Income: | $4.59 | $2.52 | $1.18 | Liabilities: | $17.84 |
| EPS: | $0.15 | $0.08 | $0.04 | Equity: | -$5.54 |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company is a rapidly growing provider of innovative and high value-added outsourced marketing services. The company designs and implements marketing programs for its clients utilizing a range of complementary marketing resources. These include field sales, teleservices, sponsored wallboard information displays and product sampling. The company's clients are primarily Fortune 500 companies with large annual marketing expenditures facing significant competitive pressures to retain or expand market share. The company enhances the value of its outsourced marketing services by identifying and targeting high value market segments, in addition to general markets, in order to increase market share for its clients. For example, the company's field sales representatives and teleservices associates have the capability to market services in 16 foreign languages, in addition to English, to reach both residential and business customers in multi-cultural markets, as well as general markets. The company utilizes its Wallboards and sampling packs to market products and services through targeted channels of distribution, including the offices of cardiologists, rheumatologists and orthopedists. |
| Use of Proceeds |
| The proceeds from the offering will be used to repay debt and for working capital and other general corporate purposes, which may include expansion of its facilities, hiring additional sales and marketing personnel, capital expenditures and acquisitions. |
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