Pacific Coast Apparel Company, Inc.
Ticker: ACAJ 11828 Teale Street
Exchange: NASDAQ-Small Cap Market Culver City, California 90230
Industry: Manufacturing (310) 636-8432

Type of Shares:Common Shares Filing Date:7/25/96
U.S. Shares:1,350,000 Offer Date:8/22/96
Non-U.S. Shares:0 Filing Price:$4.50
Primary Shares:1,350,000 Offer Price:$4.50
Secondary Shares:0 Gross Spread:$0.45
Offering Amount: $6,075,000 Selling:$0.27
Expenses:$432,250 Reallowance:$0.10
Shares Out After:2,995,000

ManagerTierPhone
National Securities Corp.Lead Manager (206) 622-7200

Auditor: Fineman, Nitzberg & West
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Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company designs, sources and markets in the United States a collection of men's active sportswear under the brand name "ACA JOE" through traditional department stores and men's specialty apparel stores. The company's current apparel line is a combination of knit and woven tops and bottoms, denim shorts and jeans, shirts, vests, jackets and sweaters. The company's ACA JOE products are 100% cotton and are characterized by bright colors, unusual designs and fabrications, and a generally heavier weight of fabric. The company's primary target customers are men 24-48 years of age in the middle income bracket. The company was incorporated in April 1995 as a California corporation, obtained a license to the United States intellectual property rights to the ACA JOE brand name in May 1995, initiated business in August 1995 and shipped its apparel beginning and December 1995. The ACA JOE line has been marketed since 1973, initially in Mexico, and the company believes that there is substantially brand recognition in the United States due to operations from a previous United States licensee that ceased business operations in 1991, and through continuing sales in Mexico and other countries.

Use of Proceeds
The proceeds from the offering will be used for the design and production of trade fixtures for the in-store fixturing program, marketing, increased inventory for Quick Response Program, reduction of certain debt, minimum royalty payments and working capital.

Last updated: 11/25/96

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