| Proposed Ticker: POPT | 40 West 23rd Street | |
| Exchange: NASDAQ-National Market | New York, New York 10010 | |
| Industry: Service | (212) 727-5600 |
| All share information is proposed | ||||
| Type of Shares: | Common Shares | Filing Date: | 8/8/96 | |
| U.S. Shares Filed: | 3,000,000 | Filing Range: | $9.00 - $11.00 | |
| Non-U.S. Shares Filed: | 0 | Offering Amount: | $30,000,000 | |
| Primary Shares: | 3,000,000 | Expenses: | - | |
| Secondary Shares: | 0 | Shs Out After: | 10,288,700 | |
| Manager | Tier | Phone |
| Merrill Lynch & Co. | Lead Manager | (212) 449-4600 |
| Dean Witter Reynolds | Co-manager | (212) 392-2222 |
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| Revenue: | Assets: | ||||
| Net Income: | Liabilities: | ||||
| EPS: | Equity: | ||||
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| Poppe Tyson, Inc. is a full service marketing communications company that develops and implements marketing programs utilizing both traditional media and new media vehicles such as the Internet, the World WIde Web, CD-ROMs and digital diskettes. The company specializes in providing marketing communications services for "considered purchase" products and services. Considered purchase products and services such as automobiles, computers and financial services, typically involve lengthy, non-impulse sales processes during which customers generally seek substantial detailed product information before making their purchase decisions. The company is also a leader among major marketing communications companies in the creation of marketing programs using the Web. Since 1994, as a part of its Web marketing efforts, Poppe has provided design and development services for the White House Web site and approximately 60 other Web sites for such clients such as General Motors Corporation's Cadillac Motor Car Division, LensCrafters Inc., Merrill Lynch & Co. and Netscape Communications Corp. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for repayment of intercorporate borrowings to BJK&E;, general corporate purposes, including working capital, funding for the continued development of the company's new media business and for acquisition of products, technologies or businesses that offer marketing communications services. |
©1996 IPO Data Systems, Inc. - All rights reserved.