| Ticker: ABDR | 8774 Yates Drive | |
| Exchange: NASDAQ-National Market | Westminster, Colorado 80030 | |
| Industry: Service | (303) 657-2800 |
| Type of Shares: | Common Shares | Filing Date: | 8/8/96 | |
| U.S. Shares: | 5,068,000 | Offer Date: | 9/26/96 | |
| Non-U.S. Shares: | 0 | Filing Range: | $10.00 - $12.00 | |
| Primary Shares: | 454,545 | Offer Price: | $14.00 | |
| Secondary Shares: | 4,613,455 | Gross Spread: | $0.98 | |
| Offering Amount: | $55,748,000 | Selling: | $0.56 | |
| Expenses: | $750,000 | Reallowance: | $0.10 | |
| Shares Out After: | 9,501,072 |
| Manager | Tier | Phone |
| Robertson, Stephens & Company | Lead Manager | (415) 989-8500 |
| Hambrecht & Quist Incorporated | Co-manager | (415) 576-3423 |
| William Blair & Company | Co-manager | (312) 236-1600 |
| Auditor: Price Waterhouse | |||||
| Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 12/31/95 | 6/30/96 | 6/30/95 | 6/30/96 | ||
| Revenue: | $9.33 | $6.05 | $3.35 | Assets: | $5.64 |
| Net Income: | $2.43 | $0.64 | $0.22 | Liabilities: | $3.81 |
| EPS: | $0.26 | $0.07 | $0.02 | Equity: | $1.83 |
Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year, unaudited figures are partial year | |||||
| Business Description |
| The company provides information products and marketing research services to the direct marketing industry, and in particular the catalog industry. Abacus believes it has developed the most comprehensive and predictive source of information regarding catalog consumer purchasing behavior in the United States by creating a database which includes consumer purchasing data from over 600 merchandise catalogs. Abacus uses this proprietary database and its advanced statistical modeling technology to provide direct marketers with information and analysis which allows them to increase response rates and profits from their marketing campaigns. As the global market for consumer goods and services becomes increasingly competitive, a growing number of businesses using direct marketing programs to strengthen relationships with existing customers and to reach large numbers of potential new customers in a cost-effective manner. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used to repay indebtedness and for general corporate purposes, including possible future acquisitions. |
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