| Premier Concepts, Inc. | |||
| Ticker: | FAUX | 3033 S. Parker Road, Suite 120 | |
| Exchange: | NASDAQ-Small Cap Market | Aurora, CO 80014 | |
| Industry: | Retail (SIC Code 5699) | (303) 338-1800 | |
| Type of Shares: | Class A Common Shares | Filing Date: | 7/25/96 | |
| U.S. Shares: | 1,100,000 | Offer Date: | 4/21/97 | |
| Non-U.S. Shares: | 0 | Filing Range: | $3.75 - $4.25 | |
| Primary Shares: | 1,100,000 | Offer Price: | $3.75 | |
| Secondary Shares: | 0 | Gross Spread: | $0.39 | |
| Offering Amount: | $4,400,000 | Selling: | $0.19 | |
| Expenses: | $375,000 | Reallowance: | $0.10 | |
| Shares Out After: | 1,659,916 |
| Manager | Tier | Phone |
| Cohig & Associates Inc. | Lead Manager | (303) 694-0295 |
| Issuer's Law Firm: | Neuman & Cobb |
| Bank's Law Firm: | Jones & Keller |
| Auditor: | Hein & Associates |
| Registrar/Transfer Agent: | Corporate Stock Transfer, Inc. CO |
Dollar amounts in U.S. millions except for per share data | |||||
| 9 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Unaudited Income | Balance Sheet | ||
| 1/28/96 | 10/27/96 | 10/29/95 | 10/27/96 | ||
| Revenue: | $9.07 | $6.29 | $6.23 | Assets: | $3.47 |
| Net Income: | $0.11 | -$0.12 | -$0.35 | Curr Assets: | |
| EPS: | $0.23 | -$0.15 | -$0.77 | Liabilities: | $2.31 |
| Prior EPS: | -$2.93 | $0.32 | -$0.11 | Curr Liabilities: | |
| Cash Flow/Oper: | $0.13 | Equity: | $1.16 | ||
| Cash Flow/Fin: | Cash: | ||||
| Cash Flow/Inv: | |||||
| Business Description |
| Premier Concepts, Inc., a Colorado corporation was organized on July 15, 1988 under the laws of the State of Colorado. Operating under the name "Imposters," the company believes it is one of the nation's largest specialty chain retailers of faux jewelry. Specializing in the marketing and retailing of high-end fashion and reproduction jewelry and classic pieces originally designed by famous jewelers such as Tiffany and Co., Cartier, Bulgari and Harry Winston. The company's product line also includes replicas of jewelry owned by Princess Diana, The Duchess of Windsor, Elizabeth Taylor and other celebrities. The company's faux jewelry is created with layered gold, cubic zirconia and Australian crystal to simulate the look of fine jewelry. Also, the company offers an extensive collection of 14 karat gold jewelry with synthetic stones. In June 1996, the company introduced a new collection of genuine sterling silver feature semi-precious and synthetic stones. The company's products are products are purchased principally from several domestic vendors and from vendors in China, England, Hong Kong, Italy, Korea, Spain, Taiwan and Thailand. |
| Competition |
| Because the company's products address a market niche for the look and feel of fine jewelry without the cost, it experiences both indirect and direct competition from others. Indirect competition comes from costume and fashion jewelry at the low end and fine jewelry on the upper end, with the company's faux jewelry and 14 karat gold with synthetic stones bridging the gap. The company believes its products are superior both in design and quality to jewelry offered by traditional fashion jewelry retailers. |
| Business Plan |
| In March 1994, the company acquired out of bankruptcy substantially all of the assets and assumed certain liabilities associated with the operation of a nationwide chain of 27 faux jewelry stores which were then operating under the trademark "Impostors." In the months following the company�s entry into the faux jewelry industry, results of operations continued to deteriorate principally due to the continuing burden of excessive operating and overhead expenses, pre-petition and post-petition bankruptcy liabilities, the unprofitability of certain stores, as well as the continuation of ineffective marketing and merchandizing strategies. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used to lease, equip and stock with inventory new retail locations, to remodel existing store locations, to develop new marketing channels, and for debt reduction and working capital. |
| # of Units: | 1,100,000 | |||
| Unit Ticker: | - | Unit Price: | ||
| Warrant Ticker: | FAUXW | Warrant Price: | $0.10 | |
| Warrant Exercise Date: | Warrant Exercise Price: | |||
| Warrant Expiration Date: | ||||
| Warrant Detachable: | Yes | Warrant Detach Date: | ||
| Warrant Callable: | No |
| Unit Composition: 1 Common Share + 1 Class A Warrant |
| Warrant Entitlement: 1 Common Share |