Eller Media Corporation
Proposed Ticker:ELLR 2850 E. Camelback Road, Suite 300
Exchange:NASDAQ-National Market Phoenix, Arizona 85016
Industry:Service (602) 957-8116

All share information is proposed
Type of Shares:Common Shares Filing Date:12/11/96
U.S. Shares Filed:0 Filing Price: -
Non-U.S. Shares Filed:0 Offering Amount: $200,000,000
Primary Shares:0 Expenses: -
Secondary Shares:0 Shs Out After:

ManagerTierPhone
Alex. Brown & Sons IncorporatedLead Manager (410) 727-1700
Bear, Stearns & Co. Inc.Co-manager (212) 272-2000
Donaldson, Lufkin & Jenrette Securities Corp.Co-manager (212) 504-4525
Furman Selz IncorporatedCo-manager (212) 309-8200

9 Month Ending Financials
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/95 9/30/96 9/30/95 9/30/96
Revenue:$249.40$204.00$185.06Assets:$668.03
Net Income:-$1.91$6.79-$0.53Liabilities:$472.02
EPS:Equity:$196.02

Note: Dollar amounts are in U.S. millions; Audited figures expressed as full year,
unaudited figures are partial year

Business Description
The company is the largest outdoor advertising company in the United States based on its total U.S. advertising display inventory of approximately 50,000 display faces. The company provides outdoor advertising services in 15 major metropolitan markets. The company believes it is the largest provider of outdoor advertising services in 12 of its 15 markets based on total display faces. The markets in which the company operates represent approximately 22% of the total U.S. population and approximately 50% of the rapidly growing U.S. Hispanic population. For the nine month period ended September 30, 1996, the company had net revenues, Operating Cash Flow and an Operating Cash Flow Margin of $178.7million, $70.8 million and 39.6%, respectively. For the fiscal year ended December 31, 1995, on a pro forma basis as if the acquisition of the Predecessors had occurred on January 1, 1995, the company had net revenues, Operating Cash Flow and an Operating Cash Flow Margin of $218.0 million, $76.2 million and 35.0%, respectively.

Use of Proceeds
The proceeds from the proposed offering will be used to repay existing bank indebtedness and for general corporate purposes.

Last updated: 12/22/96

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