Visual Data Corporation
Ticker:VDAT 1600 S. Dixie Highway, Suite 3A
Exchange:NASDAQ-Small Cap Market Boca Raton, FL 33432
Industry:Manufacturing (SIC Code 2741) (561) 367-8505

Offering Information
Type of Shares:Common Shares Filing Date:12/26/96
U.S. Shares:1,000,000 Offer Date:7/29/97
Non-U.S. Shares:0 Filing Price:$6.00
Primary Shares:1,000,000 Offer Price:$6.00
Secondary Shares:0 Gross Spread:$0.60
Offering Amount: $6,000,000 Selling:$0.30
Expenses:$500,000 Reallowance:$0.08
Shares Out After:5,058,214

Primary Underwriting Group
ManagerTierPhone
Noble Investment Co.Lead Manager (561) 994-1191
Seaboard Securities, Inc.Co-manager (201) 514-1500

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Atlas, Pearlman, Trop & Borkson
Auditor: Goldstein Lewin & Company
Registrar/Transfer Agent: Interwest Transfer Company

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
9/30/96 9/30/96
Revenue:$0.11Assets:$0.68
Net Income:-$1.89Curr Assets:
EPS:-$0.83Liabilities:$1.14
Prior EPS:-$0.26Curr Liabilities:
Cash Flow/Oper:Equity:-$0.46
Cash Flow/Fin:Cash:
Cash Flow/Inv:

Business Description
The company is a "content" developer specializing in the production, marketing and distribution of visual information for the Internet, other on-line services and, eventually, interactive television. Through its international network of independent camera crews and state-of-the-art video production studio, the company is developing full-motion visual libraries containing short, concise vignettes for various consumer oriented topics such as travel, education, health, fitness, medicine and consumer products. The company's first product, the HotelView/Registered trademark/ Library, operated through the company's currently wholly owned subsidiary HotelView Corporation, is a visual library for the hotel and travel industry that provides an overview of amenities of hotels and resorts, as well as local attractions and services. On a fee for service basis, the company videotapes, edits and produces high quality visual brochures, two to three minutes in length, with a voice narrative in full-motion video, which features include room views, conference facilities, lobby pool, restaurants, grounds, and sports facilities.

Use of Proceeds
The proceeds from the proposed offering will be used for video content acquisition, marketing and advertising, editing equipment and facilities, personnel, travel agent hardware and general corporate purposes and working capital.

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