Mike's Original, Inc.
Proposed Ticker:MOIC 131 Jericho Turnpike
Exchange:Over-the-Counter Market Jericho, NY 11753
Industry:Manufacturing (SIC Code 2024) (516) 334-8500

Filing Information
Type of Shares:Common Shares Filing Date:2/11/97
U.S. Shares Filed:850,000 Filing Price:$6.00
Non-U.S. Shares Filed:0 Offering Amount: $5,100,000
Primary Shares:850,000 Expenses:$525,000
Secondary Shares:0 Shares Out After:2,742,641

Primary Underwriting Group
ManagerTierPhone
Millennium Securities Corp.Lead Manager

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Blau, Kramer, Wactlar & Lieberman
Bank's Law Firm: Beckman & Millman, P.C.
Auditor: Grant Thornton
Registrar/Transfer Agent: American Stock Transfer & Trust Co

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 12/31/96
Revenue:$2.39Assets:$0.44
Net Income:-$4.05Curr Assets:
EPS:-$1.73Liabilities:$3.44
Prior EPS:Curr Liabilities:
Cash Flow/Oper:-$1.74Equity:-$3.00
Cash Flow/Fin:Cash:
Cash Flow/Inv:

Business Description
The company markets, sells and distributes Mike's Original Cheesecake Ice Cream, an innovative all natural blend of super-premium ice cream with cheesecake ingredients. This product line is offered in a variety of flavors mainly to supermarkets and grocery stores and also, to a lesser extent, to convenience stores, food service outlets and warehouse clubs. The company's products are presently sold in approximately fifteen states, including New York, California, Pennsylvania and New Jersey, with sales generally concentrated on the East and West coasts of the United States. The company believes, based on an internal study, that it incentivizes retailers to continue purchasing its products through a pricing strategy designed to provide retailers with a higher retail profit per linear foot as compared to other competitive products based on the suggested retail price. In October 1995, the company entered into an agreement with the Kraft Pizza Company for the exclusive distribution of the company's products for the Northeastern and Western regions of the United States. In April 1996, the company entered into an agreement with Kraft Foods, Inc. to represent the company in the sale of its products to military facilities throughout the world.

Use of Proceeds
The proceeds from the proposed offering will be used for repayment of notes issued in a private placement and other indebtedness, marketing expenses, and for working capital and general corporate purposes.

Warrant Information
# of Units:850,000
Unit Ticker:MOICU Unit Price:$6.00
Warrant Ticker:MOICW Warrant Price:
Warrant Exercise Date: Warrant Exercise Price:
Warrant Expiration Date:
Warrant Detachable: Yes Warrant Detach Date:
Warrant Callable: No
Unit Composition: 1 Common Share + 1 Warrant
Warrant Entitlement: 1 Common Share


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