Asia Electronics Holding Co.
Ticker:AEHCF P.O. Box 71 Road Town
Exchange:NASDAQ-Small Cap Market Tortola, VIR
Industry:Manufacturing (SIC Code 3679) 8094942233
# of Employees:854

Offering Information
Type of Shares:Common Shares Filing Date:7/3/97
U.S. Shares:4,600,000 Offer Date:9/24/97
Non-U.S. Shares:0 Filing Range:$6.50 - $8.50
Primary Shares:4,600,000 Offer Price:$8.00
Secondary Shares:0 Gross Spread:
Offering Amount: $34,500,000 Selling:
Expenses: - Reallowance:
Shares Out After:8,850,000

Primary Underwriting Group
ManagerTierPhone
Barington Capital Group, L.P.Lead Manager (212) 974-5700

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Proskauer Rose Goetz & Mendelsohn
Bank's Law Firm: Kramer, Levin, Naftalis, Nessen, Kamin & Frankel
Auditor: Arthur Andersen
Registrar/Transfer Agent: Continental Stock Transfer & Trust Co

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
3 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 3/31/97 3/31/96 3/31/97
Revenue:$26.66$8.59$3.47Assets:$42.18
Net Income:$4.11$1.18$0.29Curr Assets:
EPS:$0.85$0.24$0.06Liabilities:$11.73
Prior EPS:Curr Liabilities:
Cash Flow/Oper:Equity:$30.45
Cash Flow/Fin:$3.32Cash:
Cash Flow/Inv:-$2.25

Business Description
The company develops, manufactures and markets deflection yokes used by manufacturers of color television sets and computer monitors. The company is a British Virgin Islands company that develops and manufactures deflection yokes for sale to manufacturers of color television sets and computer monitors. The company believes it is the largest independent manufacturer of deflection yokes in the People's Republic of China and the third largest in the world. All the company's sales are to original equipment manufacturers, which integrate the company's deflection yokes into finished goods or remarket them to other OEMs. The company's customers include finished goods or remarket them to other OEMs. The company's customers inlcude Daewoo Corporation andits affiliates, Sanyo Electric Co., Ltd. And its affiliates, Kanematsu USA, Inc., Sharp-roxy Electronics Corporation, PT. Tosummit Electronic Devices, Toshiba Corporation, India Samtel Color Limited and IRICO Group.

Competition
The company's largest competitor is Murata, which produces approximately 10 million units per year. Murata announced in April 1997 that it was selling its deflection yoke facility in Mexico to Totoku. The company believes that Murata intends to exit the deflection yoke business. The company's other competitors include Samsung and Dogu Electronics Co. Ltd., a Korean company. The company also may face competition from emerging technologies, such as "flat-panel displays," which could reduce the use of the CRTs in the future. The principal methods of competition in the deflection yoke industry are price, responsiveness to customer demand generally and quality control. The company believes it is a strong competitor on the basis of price and quality because of its relatively low labor costs, manufacturing efficiencies and quality control program.

Business Plan
The company's goal is to use its manufacturing expertise and low manufacturing costs to become the largest independent manufacturer of deflection yokes in the world. To accomplish this goal, the company's strategy is to: (I) Expand its production capacity to meet existing and expected demand; (ii) Focus production expansion on higher margin products, such as deflection yokes for larger screen televisions; (iii) Expand penetration of CDT market; (iv) Expand customer relationships and (v) Expand product development.

Use of Proceeds
The proceeds from the proposed offering will be used to expand manufacturing facilities, for acquisitions, for research and development, for sales and marketing and for general corporate purposes.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
To Shing Hoi94.00%51.50%
Du Qingsong94.00%51.50%
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
Du QingsongChairman of the Board and Chief Executive Officer51
Fan BaiyanChief Financial Officer51
Hou YibinDirector and Senior Technology Advisor43
Aaron Y.P. LiDirector of Internation Sales50
Li LiangjieVice Chairman of the Board and Chief Operating Officer59

Additional Underwriter Compensation
Warrant to purchase 330,000 shares/units at $330.00 per share/unit.

©1997 IPO Data Systems, Inc. - All rights reserved.