Meadowcraft, Inc.
Ticker:MWI 1401 Meadowcraft Road
Exchange:New York Stock Exchange Birmingham, AL 35215
Industry:Manufacturing (SIC Code 2519) (205) 853-2220
# of Employees:1630

Offering Information
Type of Shares:Common Shares Filing Date:8/7/97
U.S. Shares:3,225,000 Offer Date:11/25/97
Non-U.S. Shares:0 Filing Range:$13.00 - $15.00
Primary Shares:3,225,000 Offer Price:$13.00
Secondary Shares:0 Gross Spread:$0.91
Offering Amount: $45,150,000 Selling:$0.53
Expenses: - Reallowance:$0.10
Shares Out After:19,225,000

Primary Underwriting Group
ManagerTierPhone
Bear, Stearns & Co. Inc.Lead Manager (212) 272-4850
A.G. Edwards & Sons, Inc.Co-manager (314) 955-3039

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Sirote & Permutt
Bank's Law Firm: Debevoise & Plimpton
Auditor: Arthur Andersen

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
5/3/97 5/3/97
Revenue:$141.94Assets:$127.06
Net Income:$15.94Curr Assets:$85.27
EPS:Liabilities:$87.73
Prior EPS:Curr Liabilities:$72.41
Cash Flow/Oper:$26.10Equity:$39.33
Cash Flow/Fin:-$22.70Cash:
Cash Flow/Inv:-$3.41Working Cap:$12.85

Business Description
The company is one of the leading domestic producers of casual outdoor furniture and is the largest manufacturer of outdoor wrought iron furniture in the United States. The Company designs, manufactures and distributes a variety of wrought iron consumer products, including outdoor and indoor furniture and accessories, outdoor cushions and umbrellas, and garden products, which it markets to mass merchandisers and specialty stores primarily in the United States. The Company believes that it has established a reputation as an innovator in the design, manufacturing, distribution and marketing of moderately priced, quality wrought iron furniture. The company's net sales have grown from $50.5 million in Fiscal 1991 to $141.9 million in Fiscal 1997, while pro forma net income has increased from $1.2 million to $15.9 million over the same period. For Seasonal 1997, Meadowcraft had net sales of $ million and pro forma net income of $ million. The Company offers consumers a wide variety of products across different price points in three markets: the outdoor mass market under the Plantation Patterns brand name; the outdoor specialty market under the Meadowcraft, Arlington House and Salterini brand names; and the indoor specialty and mass markets under the Interior Images by Salterini and Home Collection from Plantation Patterns brand names, respectively.

Competition
The casual furniture industry is highly competitive and includes a large number of manufacturers, none of which dominate the market. The Company competes against other domestic and foreign wrought iron furniture manufacturers as well as manufacturers of aluminum, resin and plastic, wicker and rattan, and wood casual furniture with respect to its outdoor products and traditional furniture companies with respect to its indoor products. A number of the companies which compete directly with the Company may have greater financial and other resources than the Company. Management believes that competition in the casual furniture industry is generally a function of timeliness of delivery, price, quality, product design, product availability and customer service. While sales of imported, foreign-produced wrought iron consumer products represent a small percentage of total U.S. wrought ironfurniture sales, such sales have increased in recent years and could adversely affect the Company's sales.

Business Plan
The company has identified future growth opportunities and has developed a strategy to increase its sales, earnings and market share of the casual outdoor and indoor furniture markets, including the following initiatives: (I) Introduce New Products and Expand Product Offerings, (ii) Increase Manufacturing and Distribution Capacity and (iii) Heighten Brand Awareness.

Use of Proceeds
The proceeds from the proposed offering will be used for an S Corporation Distribution to the company's existing shareholders, and the balance will be used to finance capital expenditures.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Samuel R. Blount90.00%
William J. McCanna10.00%
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
Samuel R. BlountChairman of the Board of Directors50
William J. McCannaPresident and Director57
Steven C. BraswellVice President of Finance, Chief Financial Officer and Secretary47
Timothy M. LeRoyVice President of Sales and Marketing (Mass Accounts)33
Rory S. RehmertVice President of Sales and Marketing (Specialty Accounts)37

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