American Skiing Company
Ticker:SKI Sunday River Access Road
Exchange:New York Stock Exchange Bethel, ME 04217
Industry:Service (SIC Code 7999) (207) 824-8100
# of Employees:6300

Offering Information
Type of Shares:Class A Common Shares Filing Date:8/13/97
U.S. Shares:14,750,000 Offer Date:11/5/97
Non-U.S. Shares:0 Filing Range:$17.00 - $20.00
Primary Shares:14,750,000 Offer Price:$18.00
Secondary Shares:0 Gross Spread:$1.13
Offering Amount: $272,875,000 Selling:$0.68
Expenses: - Reallowance:$0.10
Shares Out After:32,858,108

Primary Underwriting Group
ManagerTierPhone
Donaldson, Lufkin & Jenrette Securities Corp.Lead Manager (212) 371-0641
Furman Selz IncorporatedCo-manager (212) 309-8285
Morgan Stanley Dean Witter Discover & Co.Co-manager (212) 761-5900
Schroder Wertheim & Company, IncorporatedCo-manager (212) 492-6900

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Lebdeuf, Lamb, Greene & Macrae
Bank's Law Firm: Latham & Watkins
Auditor: Price Waterhouse

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
9 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
7/28/96 4/27/97 4/28/96 4/27/97
Revenue:$73.42$163.73$66.77Assets:$302.77
Net Income:-$2.24$3.17$9.99Curr Assets:$36.40
EPS:Liabilities:$277.70
Prior EPS:$47.42$9.55Curr Liabilities:$38.51
Cash Flow/Oper:$7.46-$15.01$11.89Equity:$25.07
Cash Flow/Fin:$116.94-$34.08-$122.58Cash:$2.42
Cash Flow/Inv:-$13.84-$34.08Working Cap:-$2.11

Business Description
The company is the largest operator of alpine resorts in the U.S. The company will own and operate nine ski resorts, including two of the top five resorts in the country based on 1996-1997 skier visits, with at least one resort in each major skiing mkt. These resorts generated over 4.9 million skier visits, representing approximately 9.4% of total skier visits in the United States during the 1996-97 ski season. The Company's existing resorts include Sunday River and Sugarloaf in Maine; Attitash/Bear Peak in New Hampshire; Killington, Mount Snow/Haystack and Sugarbush in Vermont; and The Canyons in Utah (collectively, the "Existing Resorts"). On July 31, 1997, the Company entered into a definitive agreement (the "Acquisition Agreement") with respect to the acquisition of (i) the Steamboat ski resort and 168 acres of land held for development in Steamboat Springs, Colorado ("Steamboat") and (ii) the Heavenly ski resort near Lake Tahoe, California ("Heavenly" and, together with Steamboat, the "Acquired Resorts"). After giving pro forma effect to the Acquisition, the Company's resort revenues and Resort EBITDA (as defined) for the nine months ended April 27, 1997 would have been approximately $240.1 million and $69.8 million, respectively.

Competition
The skiing industry is highly competitive and is capital intensive. The Company's competitors include other major ski resorts throughout the United States, Canada and Europe. The Company's competitors include other worldwide recreation resorts, including warm weather resorts and various alternative leisure activities. The competitive position of the Company's resorts is dependent upon numerous factors, such as proximity to population centers, availability and cost of transportation to and within a resort, natural snowfall, snowmaking quality and coverage, resort size and attractiveness of terrain, lift ticket price, prevailing weather conditions, appeal of related services and lodging facilities, duration of the ski season and resort reputation. In addition, some of the Company's competitors have greater financial resources than the Company which could adversely affect the Company's competitive position and relative ability to withstand adverse developments. There can be no assurance that its competitors will not be successful in capturing a material portion of the Company's present or potential customer base.

Business Plan
The company believes that the following key operating strategies will allow it to increase revenues and EBITDA by capitalizing on its position as a leading mountain resort operator and real estate developer. The key elements of this strategy are: (I) High Impact Capital Improvements, (ii) Integration of Investments in Resort Infrastructure and Real Estate, (iii) Mountainside Real Estate Development, (iv) Increase Revenues Per Skier, (v) Innovative Marketin Programs, (vi) Capitalize on a Multi-Resort Network, (vii) Growth through Acquisitions and (viii) Expand Golf and Convention Business.

Use of Proceeds
The proceeds from the proposed offering will be used to fund the acquisition price, to repay indebtedness of ASC East, Inc., to make an investment in ASC East to fund the redemption of all outstanding Discount Notes, to repay indebtedness of the company and subsidiaries, to pay certain fees and expenses relating to the transactions and for general corporate purposes and capital expenditures.

Executive Officers and Directors
Officer NameTitleAge
Leslie B. OttenDirector, President and Chief Executive Officer48
Christopher E. HowardDirector, Senior Vice President, Chief Administrative Officer, General Counsel and Clerk39
Thomas M. RichardsonDirector, Senior Vice President, Chief Financial Officer and Treasurer44
Burton R. MillsSenior Vice Preside--Mountain Operations44
G. Christopher BrinkSenior Vice President--Marketing44
Warren C. CookSenior Vice President--Resort Operations52
Michael MeyersVice President--Real Estate Devlopment44
W. Scott OldakowskiVice President--Real Estate Sales33

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