AMF Bowling, Inc.
Ticker:PIN 8100 AMF Drive
Exchange:New York Stock Exchange Richmond, VA 23111
Industry:Service (SIC Code 7933) (804) 730-4000
# of Employees:139

Offering Information
Type of Shares:Common Shares Filing Date:8/21/97
U.S. Shares:10,800,000 Offer Date:11/3/97
Non-U.S. Shares:2,700,000 Filing Range:$18.00 - $21.00
Primary Shares:13,500,000 Offer Price:$19.50
Secondary Shares:0 Gross Spread:$1.22
Offering Amount: $263,250,000 Selling:$0.72
Expenses: - Reallowance:$0.10
Shares Out After: -

Primary Underwriting Group
ManagerTierPhone
Goldman, Sachs & Co.Lead Manager (212) 902-5959
Cowen & CompanyCo-manager (212) 495-6000
Morgan Stanley Dean Witter Discover & Co.Co-manager (212) 761-5900
Schroder Wertheim & Company, IncorporatedCo-manager (212) 492-6900

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Wachtell, Lipton, Rosen & Katz
Bank's Law Firm: Sullivan & Cromwell
Auditor: Arthur Andersen

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
6 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 6/30/97 6/30/96 6/30/97
Revenue:$548.90$318.10$237.50Assets:$1,715.60
Net Income:-$21.50-$12.20-$13.50Curr Assets:
EPS:-$0.55-$0.29-$0.35Liabilities:$1,324.50
Prior EPS:Curr Liabilities:
Cash Flow/Oper:$73.83Equity:$391.10
Cash Flow/Fin:$1,438.26Cash:
Cash Flow/Inv:-$1,467.12Working Cap:-$23.30

Business Description
The company is the largest bowling company in the world. The company operates 422 bowling centers worldwide which generates over 60 million customer visits per year. The company is the U.S. market leader with 335 bowling centers, and is also the largest operator internationally, with 87 bowling centers in nine countries. In addition, the company has been a leader in the bowling equipment industry for over 50 years, having revolutionized ten pin bowling with the introduction of the first automatic pinspotter in 1946. The company is one of only two bowling equipment manufacturers that compete on a global basis. Management believes that the company bowling equipment accounts for approximately 41% of the world's installed base of bowling equipment. The worldwide bowling center and bowling equipment industry generates approximately $9 billion in annual revenue and includes approximately 13,000 bowling centers in over 80 countries. The U.S. bowling center and bowling equipment industry generates in excess of $4 billion of revenue annually and includes approximately 5,900 centers. Over 100 million people participate annually in bowling worldwide, according to the Federation Internationale des Quilleurs (the "FIQ"), the official organization of the worldwide bowling industry. The bowling center industry in both the U.S. and abroad is highly fragmented. In the U.S., the next closest competitor to the company's 335 centers has approximately 111 centers. The next four largest operators collectively account for approximately 73 of the total 5,900 centers.

Competition
The company is one of the largest manufacturers of bowling center equipment in the world. Management estimates that the company accounts for approximately 41% of the worldwide installed base of bowling center equipment. The company and Brunswick are the two largest manufacturers of bowling center equipment, and are the only full-line manufacturers of NCPs and Modernization and Consumer Products that compete on a global basis. The Company also competes with smaller, often regionally focused companies in certain product lines. For example, DACOS, a Korean-based manufacturer, competes with the Company in the Asia-Pacific region, primarily in China and Korea. Because of bowling equipment's relatively long useful life, used equipment can be refurbished and sold, often to builders of new centers. The Company actively purchases and resells used equipment in new, high growth markets in order to compete with refurbishers who often are U.S. based.Bowling, both as a competitive sport and a recreational activity, faces competition from numerous alternative activities. The ongoing success of the Bowling Centers operations is subject to the level of interest in bowling, the availability and relative cost of other sport, recreational and entertainment alternatives, the amount of leisure time enjoyed by potential players, as well as various other social and economic factors over which the company has no control. There can be no assurance that bowling will continue to be popular or that the Company will continue to compete effectively in the industry.The Company's centers also compete with other bowling centers.The Company competes primarily through the quality, appearance and location of its facilities and through the range of amenities and service level offered.

Business Plan
The company believes that its future growth will depend on the continued success of its three-part strategy to consolidate the U.S. bowling center industry, build a nationally recognized the company brand of superior bowling and entertainment centers, and capitalize on the surging demand for bowling products and centers in certain international markets. The key elements of the strategy are: (I) Consolidate The Fragmented U.S. Bowling Center Industry, (ii) Improve Acquired Centers' Profitability, (iii) Build A Nationally Recognized Brand Of Superior Bowling And Entertainment Centers, (iv) Build New Centers, (v) Improve Food And Beverage Revenues, (vi) Capitalize on Growing Global Demand For Bowling Products, (vii) Accelerate The Development Of Bowling In Selected International Markets, (viii) Provide Innovative And Quality Products and (ix) Increase Modernization And Consumer Product Sales.

Use of Proceeds
The proceeds from the proposed offering will be used to repay indebtedness and for general corporate purposes.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
The Goldman Sachs Group, L.P.68.70%
The Blackstone Group12.80%
Kelso & Company12.80%
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
Richard A. FriedmanDirector and Chairman39
Charles G. MossDirector of Corporate Development36
Stephen E. HareDirector; Executive Vice President; Chief Financial Officer and Treasurer44
Douglas J. StanardDirector; President and Chief Executive Officer50
Daniel M. McCormackVice President and General Counsel52
Lawrence C. KindVice President of AMF Bowling Products45
Steven H. BuckleyVice President, Food and Beverage of AMF Bowling Centers48
Merrell C. WredenVice President, Marketing48
J. Randolph V. Daniel, IVVice President, New Center/Modernizations Products of AMF Bowling Products37
Stephen C. MackieVice President, U.S. Operations of AMF Bowling Centers48
Paul D. BarkleyVice President, U.S. Operations of AMF Bowling Centers41
J. Simon ShearerVice President, Worldwide Quality Management of AMF Bowling Products41
Michael P. BardaroVice President; Secretary and Corporate Controller46

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