Young Innovations, Inc.
Proposed Ticker:YUNG 13705 Shoreline Court
Exchange:NASDAQ-National Market Earth City, MO 63045
Industry:Manufacturing (SIC Code 3843) (314) 344-0010
# of Employees:166

Filing Information
Type of Shares:Common Shares Filing Date:9/4/97
U.S. Shares Filed:2,000,000 Filing Range:$10.00 - $12.00
Non-U.S. Shares Filed:0 Offering Amount: $22,000,000
Primary Shares:2,000,000 Expenses:$450,000
Secondary Shares:0 Shares Out After:6,410,296

Primary Underwriting Group
ManagerTierPhone
Robert W. Baird & CompanyLead Manager (414) 765-3632
Cleary, Gull, Reiland & McDevitt, Inc.Co-manager (800) 221-2537

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Armstrong, Teasdale, Schlafly & Davis
Bank's Law Firm: McDermott, Will & Emery
Auditor: Arthur Andersen
Registrar/Transfer Agent: UMB Bank N.A. MO

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
6 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 6/30/97 6/30/96 6/30/97
Revenue:$21.58$12.14$9.04Assets:$31.87
Net Income:$3.27$1.76$1.44Curr Assets:$5.15
EPS:$0.74$0.40$0.32Liabilities:$19.80
Prior EPS:$0.71$2.35$2.28Curr Liabilities:$11.01
Cash Flow/Oper:$4.47-$2.04-$1.62Equity:$12.07
Cash Flow/Fin:$5.27-$0.29-$0.66Cash:$0.13
Cash Flow/Inv:-$9.69-$0.29Working Cap:-$5.86

Business Description
The company is a leading designer, manufacturer and marketer of single-use supplies, autoclavable instruments and other products used by dental professionals, primarily in preventive dentistry and infection control. The Company has a leading market share in certain segments of the preventive dentistry market which it believes is due to its (i) longstanding reputation for high quality, innovative and reliable products; (ii) widespread name recognition and ability to leverage the Young and Denticator brands; and (iii) consummation of strategic acquisitions. Through the successful implementation of the Company's business strategy and the acquisitions of Lorvic and Denticator, the Company's net sales and income from operations have grown at compound annual rates of 21.4% and 30.7%, respectively, from 1992 through 1996. The Company's disposable and metal prophy angles, cups and brushes (collectively, "Prophy Products"), which are integral components used in the cleaning and polishing of teeth by dental professionals, represented 76.9% of the Company's pro forma net sales in 1996. The Company's branded Prophy Products currently have an estimated domestic market share of 53%, up from 22% in 1990. Additionally, the Company has developed and acquired aspiration and infection control products, as well as complementary preventive products such as pastes, fluorides and fluoride applicators.

Competition
The markets for the Company's products are highly competitive. The Company believes that the principal competitive factors in all of its markets are product features and reliability, name recognition, distribution network, customer service and, to a lesser extent, price. The relative speed with which the Company can develop, complete testing of, obtain regulatory approval for and sell commercial quantities of new products is also an important competitive factor. Failure of the Company to offer products which either contain features similar to or more desirable than products offered by its competitors or, in certain cases, to meet the prices offered by its competitors, could have a material adverse effect on the business, financial condition and results of operations of the Company. Some of the Company's competitors have greater financial, research, manufacturing and marketing resources than the Company. The Company's inability to compete effectively against existing or future competitors could result in a material adverse effect on the Company's business, financial condition and results of operations.

Business Plan
The Company's objective is to profitably establish the number one or number two market share position in each of the market segments in which it competes. In order to achieve this objective, the Company's business strategy comprises the following elements: (i) expand its market position in preventive and infection control products by leveraging its strong brand names; (ii) enhance its strong manufacturing capabilities; and (iii) emphasize recurring revenue streams and cash flows from single-use products.

Use of Proceeds
The proceeds from the proposed offering will be used to repay indebtedness, for working capital needs and for general corporate purposes including potential acquisitions.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
George E. Richmond74.80%51.40%
Richard G. Richmond18.00%12.40%
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
George E. RichmondChairman of the Board, President, Chief Executive Officer and Director63
Jose L. MendozaPresident and Chief Executive Officer of Denticator51
Richard G. RichmondSecretary and Director; President of Young Dental43
Richard C. Nemanick, Sr.Senior Vice President of Corporate Affairs of Young Dental; President and Chief Executive Officer of Lorvic55
Michael W. EgglestonVice President, Treasurer, Chief Financial Officer and Director42

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