Denali Incorporated
Ticker:DNLI 1360 Post Oak Blvd., Suite 2470
Exchange:NASDAQ-National Market Houston, TX 77056
Industry:Service (SIC Code 7389) (713) 627-0933
# of Employees:612

Offering Information
Type of Shares:Common Shares Filing Date:10/1/97
U.S. Shares:2,100,000 Offer Date:11/20/97
Non-U.S. Shares:0 Filing Range:$13.00 - $15.00
Primary Shares:2,100,000 Offer Price:$13.00
Secondary Shares:0 Gross Spread:$0.91
Offering Amount: $29,400,000 Selling:$0.50
Expenses: - Reallowance:$0.10
Shares Out After: -

Primary Underwriting Group
ManagerTierPhone
Morgan Keegan & Company, IncorporatedLead Manager (901) 529-5357
Rauscher Pierce Refsnes, Inc.Co-manager (214) 989-1588

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Hutcheson & Grundy, L.L.P.
Bank's Law Firm: Vinson & Elkins
Auditor: Ernst & Young

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
6/28/97 6/28/97
Revenue:$71.10Assets:$41.08
Net Income:$0.32Curr Assets:$26.28
EPS:$0.09Liabilities:$40.43
Prior EPS:-$0.44Curr Liabilities:$17.71
Cash Flow/Oper:$0.63Equity:$0.66
Cash Flow/Fin:$4.21Cash:$0.33
Cash Flow/Inv:-$4.63Working Cap:$8.57

Business Description
The company is a rapidly growing provider of products and services for handling critical fluids, which are fluids that are economically valuable or potentially hazardous to the environment. The Company is a leading manufacturer of fiberglass composite underground storage tanks ("USTs"), steel rectangular aboveground storage tanks ("ASTs") and engineered fiberglass reinforced composites for handling corrosive fluids. Critical fluids handling products and services are used in a wide variety of applications, including in retail petroleum marketing and in petroleum, chemical, pulp and paper, electric power and other industrial process plants.Prior to forming the Company, the Company's Chairman and Chief Executive Officer, Stephen T. Harcrow, was President of EnviroTech, a business unit of Baker Hughes Incorporated, from 1988 to 1993. EnviroTech was a manufacturer of equipment for process industries. During Mr. Harcrow's tenure as President, EnviroTech grew through the acquisition of manufacturers of fluid separation, pumping and measurement products, with annual revenues increasing from approximately $365 million up to $680 million. Since the Company's formation, five other former employees of EnviroTech have joined the Company as executive officers.

Competition
The markets for the Company's products are fragmented and highly competitive. Although none of the Company's competitors is considered dominant, there are competitors that have significantly greater resources than the Company, which, among other things, could be a competitive disadvantage to the Company in securing certain projects.

Business Plan
The Company's objective is to become the leading provider of a broad range of products and services for handling critical fluids through strategic acquisitions and internal growth. The Company believes that the fragmented nature of the critical fluids handling industry, which is comprised of many companies with limited product ranges or serving limited geographic areas, will provide continued acquisition and internal growth opportunities. The Company also believes that these opportunities provide the Company with the ability to offer a comprehensive range of specialized solutions for meeting customers' critical fluids handling needs.

Use of Proceeds
The proceeds from the proposed offering will be used to repay outstanding indebtedness, to redeem shares of preferred stock and to provide working capital.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Stephen T. Harcrow17.20%
Stephen M. Youts15.70%
Richard D. Robins15.70%
J. Taft Sumonds15.70%
Ernest H. Cockrell15.70%
Wolfram Vedder7.80%
Thomas D. Simmons, Jr.7.80%
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
Stephen T. HarcrowChairman of the Board and CEO50
R. Kevin AndrewsChief Financial Officer32
Ed de BoerChief Operating Officer54
Cathy L. SmithGeneral Counsel36
Robert B. BennettVice President (Containment Products Group)55
Lee W. OrrVice President (Engineered Products Group)39
Melford S. Carter, Jr.Vice President of Business Development35

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