IPO Company Profile
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Tag-It Pacific, Inc.
3820 South Hill Street, Los Angeles, CA 90037 * (213) 234-9606

The company is a single source provider of complete brand identity programs to manufacturers of fashion apparel and accessories as well as specialty retailers and mass merchandisers.

Primary Underwriting Group
ManagerTierPhone
Cruttenden Roth IncorporatedLead Manager (800) 678-9147

Offering Information
AMEX:TAG Manufacturing: SIC 2759
Type of Shares:Common Shares Filing Date:10/21/97
U.S. Shares:1,680,000 Offer Date:1/22/98
Non-U.S. Shares:0 Filing Range:$5.00 - $6.00
Primary Shares:1,680,000 Offer Price:$4.00
Secondary Shares:0 Gross Spread:$0.32
Offering Amount: $9,240,000 Selling:$0.19
Expenses:$915,000 Reallowance:$0.10
Post-IPO Shares:3,750,000
Employees:390

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Troop Meisinger Steuber & Pasich, LLP
Bank's Law Firm: Graham & James
Registrar/Transfer Agent: American Stock Transfer & Trust Co
Auditor: BDO Seidman

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Audited
Income
Balance
Sheet
8/31/97 8/31/97
Revenue:$19.54Assets:$5.35
Net Income:-$0.06Curr Assets:$4.38
EPS:-$0.03Liabilities:$7.49
Prior EPS:-$0.37Curr Liab:$6.19
Cash Flow/Oper:-$0.23Equity:-$2.14
Cash Flow/Fin:$0.90Cash:$0.15
Cash Flow/Inv:-$0.61Working Cap:-$1.81

Competition
The industries in which the Company competes are highly competitive and fragmented and include numerous local and regional companies that provide some or all of the services offered by the Company. The Company also competes with United States and international design companies, distributors and manufacturers of tags, packaging products and trims. Some of the Company's competitors, including Paxar, Inc., RVL, Inc., International Packaging, Inc., Universal Button, Inc., and Scovill Fasteners, Inc., have greater name recognition, longer operating histories and, in many cases, substantially greater financial and other resources than the Company. Such competitors have used their economic strength to influence the market to continue to buy their products which compete with the Company's products. In addition, new competitors, potentially with substantially greater resources than the Company, may arise and may develop products which compete with the Company's products. Moreover, there can be no assurance that new or proprietary technology will not be introduced by an existing or new competitor that may make some of the Company's products or services obsolete. To the extent that the Company is unable to compete successfully against its existing and future competitors, its business, operating results and financial condition would be materially adversely affected. While the Company believes that it competes effectively within the value-added design and packaging industry, there are numerous factors that could reduce the Company's ability to compete effectively.

Business Plan
The Company's growth strategy includes the following elements: (i) expand its customer base by promoting its single-source solution and in-house design, manufacturing and distribution coordination capabilities to major retailers and manufacturers around the world, (ii) increase customer penetration by targeting additional product lines within existing accounts, (iii) expand its marketing programs and network of sales offices to cover all major apparel and accessory producing centers, (iv) broaden its target customer base for logos, point-of-sale packaging and signage, tags and labels to include cosmetics and specialty foods manufacturers, (v) create a domestic woven label facility to take advantage of demand for rapid turnaround of samples and short-run production, (vi) pursue private label opportunities, and (vii) remain opportunistic with respect to strategic acquisitions.

Use of Proceeds
The proceeds from the proposed offering will be used to repay indebtedness, develop a national sales network, acquire certain fixed assets, increase inventories to maximize efficiencies, and for working capital and for general corporate purposes.

Principal and Selling Shareholders
Name of Shareholder% Owned
Before
% Owned
After
Harrold Dyne0.320.17
Colin Dyne0.240.16
Mark Dyne0.190.12
Saloner Family Investments Limited Partnership0.070.04
Note: Represents ownership of 5% or more prior to the offering.
Executive Officers and Directors
Officer NameTitleAge
Mark DyneChairman of the Board36
Colin DyneChief Executive Officer, Director and Treasurer; Chief Executive Officer of Tag-It34
Jonathan BursteinExecutive Vice President, Sales and Marketing31
Jonathan MarkilesExecutive Vice President, Strategic Planning and Business Development32
Harrold DynePresident and Director; Chief Executive Officer of Pacific Trim65

Additional Underwriter Compensation
Warrant to purchase 100,000 shares/units at a nominal price.

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