IPO Company Profile
Current Quote | News | SEC Filings | Peer IPO Companies | Company's Home Page
PC Connection, Inc.
528 Route 13, Milford, NH 03055 * (603) 423-2000

The company is a leading direct marketer of brand-name personal computers and related peripherals, software, accessories and networking products. The Company's target customers are small and medium-sized organizations comprised of 20 to 1,000 employees.

Primary Underwriting Group
ManagerTierPhone
Donaldson, Lufkin & Jenrette Securities Corp.Lead Manager (212) 371-0641
Nationsbanc Montgomery Securities, Inc.Co-manager (415) 627-2100
William Blair & CompanyCo-manager (312) 364-8990

Offering Information
NASNTL:PCCC Retail: SIC 5961
Type of Shares:Common Shares Filing Date:11/26/97
U.S. Shares:3,125,000 Offer Date:3/2/98
Non-U.S. Shares:0 Filing Range:$15.00 - $17.00
Primary Shares:3,125,000 Offer Price:$17.50
Secondary Shares:0 Gross Spread:$1.23
Offering Amount: $50,000,000 Selling:$0.73
Expenses:$750,000 Reallowance:$0.10
Post-IPO Shares: -
Employees:824

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Hale and Dorr
Bank's Law Firm: Latham & Watkins
Registrar/Transfer Agent: American Stock Transfer & Trust Co
Auditor: Deloitte & Touche

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
9 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 9/30/97 9/30/96 9/30/97
Revenue:$333.33$383.46$225.07Assets:$95.55
Net Income:$3.75$6.97$2.10Curr Assets:$87.25
EPS:Liabilities:$74.27
Prior EPS:$8.39-$3.37Curr Liab:$70.77
Cash Flow/Oper:-$4.52-$4.43$5.25Equity:$21.28
Cash Flow/Fin:$7.37-$3.40-$2.04Cash:$0.72
Cash Flow/Inv:-$3.37Working Cap:$16.48

Competition
The direct marketing and sale of personal computers and related products is highly competitive. PC Connection competes with other direct marketers of personal computers and related products, including CDW Computer Centers, Inc., Insight Enterprises, Inc. and Micro Warehouse, Inc. The Company also competes with certain product manufacturers that sell directly to customers, such as Dell Computer Corporation and Gateway 2000, Inc., and more recently Compaq, IBM and Apple; distributors that sell directly to certain customers, such as MicroAge, Inc. and Vanstar Corporation; various cost-plus aggregators, franchisers, and national computer retailers, such as CompUSA, Inc. and Computer City; and companies with an Internet Web site and commercial on-line networks. Additional competition may arise if other new methods of distribution, such as broadband electronic software distribution, emerge in the future. The Company competes not only for customers, but also for favorable product allocations and cooperative advertising support from product manufacturers. Several of the Company's competitors are larger and have substantially greater financial resources than the Company. The Company believes that price, product selection and availability, and service and support are the most important competitive factors in its industry.

Business Plan
The Company's growth strategies are to: (i) increase penetration of its existing customer base; (ii) broaden its product offerings to include higher margin products such as network servers and communications equipment; and (iii) expand its customer base. The Company plans to target a greater number of its existing customers with outbound telemarketing, more aggressively pursue first-to-market product offerings, provide specialized offerings to targeted segments of its customer base and increase its investments in electronic commerce and Internet related marketing opportunities.

Use of Proceeds
The proceeds from the proposed offering will be used for repayment of debt, distribution of an S Corporation distribution, working capital and for general corporate purposes.

©1998 IPO Data Systems, Inc. - All rights reserved.