| IPO Company Profile |
| Current Quote | News | SEC Filings | Peer IPO Companies | Company's Home Page |
| Doubleclick, Inc. |
| 41 Madison Avenue, 32nd Floor, New York, NY 10010 * (212) 683-0001 |
| The company is a provider of comprehensive Internet advertising solutions for advertisers and Web publishers. |
| Manager | Tier | Phone |
| Goldman, Sachs & Co. | Lead Manager | (212) 902-5959 |
| BT Alex Brown | Co-manager | (410) 727-1700 |
| Cowen & Company | Co-manager | (212) 495-6000 |
| NASNTL: | DCLK | Internet: | SIC 7319 | |
| Type of Shares: | Common Shares | Filing Date: | 12/16/97 | |
| U.S. Shares: | 3,500,000 | Offer Date: | 2/20/98 | |
| Non-U.S. Shares: | 0 | Filing Range: | $12.00 - $14.00 | |
| Primary Shares: | 3,500,000 | Offer Price: | $17.00 | |
| Secondary Shares: | 0 | Gross Spread: | $1.19 | |
| Offering Amount: | $45,500,000 | Selling: | $0.70 | |
| Expenses: | $750,000 | Reallowance: | $0.10 | |
| Post-IPO Shares: | 14,606,343 | |||
| Employees: | 171 |
| Issuer's Law Firm: | Brobeck, Phleger & Harrison |
| Bank's Law Firm: | Hale and Dorr |
| Registrar/Transfer Agent: | American Stock Transfer & Trust Co |
| Auditor: | Price Waterhouse |
Dollar amounts in U.S. millions except for per share data | |||||
| 9 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Audited Income | Balance Sheet | ||
| 12/31/96 | 9/30/97 | 9/30/97 | |||
| Revenue: | $6.51 | $19.66 | Assets: | $22.26 | |
| Net Income: | -$3.19 | -$4.61 | Curr Assets: | $20.28 | |
| EPS: | -$0.24 | -$0.32 | Liabilities: | $14.42 | |
| Prior EPS: | Curr Liab: | $9.08 | |||
| Cash Flow/Oper: | -$3.45 | -$2.07 | Equity: | $7.84 | |
| Cash Flow/Fin: | $3.94 | $16.51 | Cash: | $12.74 | |
| Cash Flow/Inv: | -$0.49 | -$9.81 | Working Cap: | $11.20 | |
| Competition |
| The markets for Internet advertising and related products and services are intensely competitive and such competition is expected to continue to increase. There are no substantial barriers to entry in this market and the Company believes that its ability to compete depends upon many factors within and beyond its control, including the timing and market acceptance of new solutions and enhancements to existing solutions developed by the Company and its competitors, customer service and support, sales and marketing efforts, and the ease of use, performance, price and reliability of the Company's solutions. The Internet, in general, and the Company, in particular, also must compete for a share of advertisers' total advertising budgets with traditional advertising media such as television, radio, cable and print. To the extent that the Internet is perceived to be a limited or ineffective advertising medium, advertisers may be reluctant to devote a significant portion of their advertising budget to Internet advertising, which could limit the growth of Internet advertising and would have a material adverse effect on the Company's business, results of operations and financial condition. |
| Business Plan |
| The company's objective is to be the leading provider of Internet advertising solutions. The following are the key elements of the Company's strategy: (I) Provide the Most Comprehensive Internet Advertising Solutions, (ii) Enhance and Expand the Doubleclick Network, (iii) Expand Sales and Marketing, (iv) Establishe Dart Service and Doubleclick Direct and (v) Extend Global Presence. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for general corporate purposes including working capital, expansion of international operations and sales and marketing capabilities, and possible acquisitions. |