Innotrac Corporation
Proposed Ticker:INOC 1828 Meca Way
Exchange:NASDAQ-National Market Norcross, GA 30093
Industry:Service (SIC Code 7389) (770) 717-2000

Filing Information
Type of Shares:Common Shares Filing Date:12/16/97
U.S. Shares Filed:2,500,000 Filing Range:$12.00 - $14.00
Non-U.S. Shares Filed:0 Offering Amount: $32,500,000
Primary Shares:2,500,000 Expenses:$750,000
Secondary Shares:0 Shares Out After:9,000,000

Primary Underwriting Group
ManagerTierPhone
J.C. Bradford & Co.Lead Manager (615) 748-9347
Wheat First Butcher & Singer Capital MarketsCo-manager (804) 782-3278

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Kilpatrick Stockton LLP
Bank's Law Firm: Nelson Mullins Riley & Scarbourough
Auditor: Arthur Andersen
Registrar/Transfer Agent: Reliance Trust Company

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
9 Month Ending Financials
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/96 9/30/97 9/30/96 9/30/97
Revenue:$71.30$67.31$53.23Assets:$36.39
Net Income:$3.20$4.49$4.33Curr Assets:
EPS:Liabilities:$31.47
Prior EPS:$11.64-$5.78Curr Liabilities:
Cash Flow/Oper:$0.09-$8.18$6.72Equity:$4.92
Cash Flow/Fin:$9.85-$5.04-$4.44Cash:
Cash Flow/Inv:-$7.97-$5.04

Business Description
The company is a full service provider of customized, technology-based marketing support services primarily to large corporations.

Use of Proceeds
The proceeds from the proposed offering will be used to pay certain distributions in connection with the consolidation, repay certain indebtedness of the company, including indebtedness to a shareholder, and for general corporate purposes including working capital and potential acquisitions.

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