| IPO Company Profile |
| SEC Filings | Peer IPO Companies |
| Rosedale Decorative Products Ltd. |
| 731 Millway Avenue, Concord, Canada L4K 3S8 * (416) 593-4519 |
| The company designs, markets and distributes high quality residential wallcoverings and designer fabrics. The company also operates a retail paint and wallpaper store located in downtown Toronto, Canada which has been in continuous operation since 1913. |
| Manager | Tier | Phone |
| Financial Atlantic Securities | Lead Manager | (561) 745-9800 |
| Employees: | 64 | Manufacturing: | ||
| Type of Shares: | Common Shares | Filing Date: | 1/22/98 | |
| U.S. Shares Filed: | 1,250,000 | Filing Price: | $4.00 | |
| Non-U.S. Shares Filed: | 0 | Offering Amount: | $5,000,000 | |
| Primary Shares: | 1,250,000 | Expenses: | $150,000 | |
| Secondary Shares: | 0 | Post-IPO Shares: | 4,390,000 |
| Issuer's Law Firm: | Singe Zamansky LLP |
| Bank's Law Firm: | Delong, Caldwell & Wisebram, LLC |
| Registrar/Transfer Agent: | Continental Stock Transfer & Trust Co |
| Auditor: | Schwartz Levitsky Feldman |
Dollar amounts in U.S. millions except for per share data | |||||
| 9 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Audited Income | Balance Sheet | ||
| 12/31/96 | 9/30/97 | 9/30/96 | 9/30/97 | ||
| Revenue: | $18.93 | $16.25 | $14.78 | Assets: | $18.06 |
| Net Income: | $0.42 | $0.54 | $0.43 | Curr Assets: | $13.28 |
| EPS: | $0.13 | $0.17 | $0.13 | Liabilities: | $12.32 |
| Prior EPS: | -$0.18 | Curr Liab: | $10.75 | ||
| Cash Flow/Oper: | -$0.03 | -$0.53 | -$1.16 | Equity: | $5.74 |
| Cash Flow/Fin: | $0.98 | $0.07 | $0.67 | Cash: | $0.27 |
| Cash Flow/Inv: | -$0.90 | -$0.81 | -$0.44 | Working Cap: | $2.53 |
| Competition |
| The Company's business is subject to significant competition. The Company's primary business of designing and distributing wallcoverings and decorative fabrics is highly competitive. The Company competes with other wholesale distributors of wallcoverings and fabrics and with manufacturers of wallcoverings and fabrics that maintain their own distribution network. All of the competitors that manufacturer wallcoverings and fabrics have greater financial resources than the Company and greater control over the products they distribute. Certain of the Company's competitors that distribute wallcoverings and fabrics, but do not manufacture, have greater financial resources than the Company. The Company's Brand Name wallcoverings and fabrics, such as Concord-TM-, Ridley Nash-TM-, Rosedale-TM-, Cambridge Studios-TM-, Hamilton House-TM-, and Kingsway Fabrics-TM-compete with other brands of wallcoverings and fabrics primarily on the basis of quality, design and color and are therefore subject to consumers' tastes and preferences which may change at any time. In addition, the Company Brand Name wallcoverings and fabrics compete against brands produced and distributed by competitors that may have greater financial resources than the Company. The company also competes with national and regional retail distributors, many of which have greater financial and other resources of the Company. |
| Business Plan |
| The Company's strategy is to continue to capitalize on the brand name recognition enjoyed by many of its product lines and to utilize its distribution network to distribute a greater variety of products manufactured by third parties. The Company intends to increase the number of retail locations that carry products that are either manufactured, designed or distributed by the Company, to increase the amount of products carried by such stores and to penetrate other geographic markets including the United States, with special emphasis on foreign markets. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for new product development, sales and marketing, hiring additional personnel, the repayment of certain indebtedness and for working capital and general corporate purposes including potential synergistic acquisitions. |
| Additional Underwriter Compensation |
| Warrant to purchase 62,500 shares/units at a nominal price. |
| Exercise price of $9.60 for 4 year(s), 1 year(s) from . |
| $50,000.00 consulting agreement for 1 year(s). |
| # of Units: | 625,000 | |||
| Unit Ticker: | - | Unit Price: | $8.00 | |
| Warrant Ticker: | Z | Warrant Price: | ||
| Warrant Exercise Date: | Warrant Exercise Price: | $4.50 | ||
| Warrant Expiration Date: | ||||
| Warrant Detachable: | Yes | Warrant Detach Date: | ||
| Warrant Callable: | No |
| Unit Composition: 2 Common Shares + 2 Class A Warrants |
| Warrant Entitlement: 1 Common share |