Cunningham Graphics International, Inc.
Ticker:CGII 629 Grove Street
Exchange:NASDAQ-National Market Jersey City, NJ 07310
Industry:Manufacturing (SIC Code 2752) (201) 217-1990
# of Employees:370

Offering Information
Type of Shares:Common Shares Filing Date:2/19/98
U.S. Shares:2,200,000 Offer Date:4/21/98
Non-U.S. Shares:0 Filing Range:$11.00 - $13.00
Primary Shares:2,200,000 Offer Price:$13.00
Secondary Shares:0 Gross Spread:$0.91
Offering Amount: $26,400,000 Selling:$0.55
Expenses:$800,000 Reallowance:$0.10
Shares Out After:4,865,000

Primary Underwriting Group
ManagerTierPhone
Schroder Wertheim & Company, IncorporatedLead Manager (212) 492-6900

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Gibbons, Del Deo, Dolan, Griffinger & Vecchione
Bank's Law Firm: Stroock & Stroock & Lavan
Auditor: Ernst & Young
Registrar/Transfer Agent: Continental Stock Transfer & Trust Co

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Unaudited
Income
Balance
Sheet
12/31/97 12/31/97
Revenue:$35.74Assets:$10.94
Net Income:$2.02Curr Assets:$6.94
EPS:$0.41Liabilities:$7.79
Prior EPS:Curr Liabilities:$6.21
Cash Flow/Oper:$1.45Equity:$3.15
Cash Flow/Fin:-$1.13Cash:$0.07
Cash Flow/Inv:-$0.80Working Cap:$0.73

Business Description
The company provides a wide range of graphic communication services to financial institutions and corporations, focusing on producing and distributing time-sensitive analytical research and marketing materials and on providing on-demand printing services. The Company, which commenced operations in 1989, currently operates on a global basis through its facilities in the United States and through alliances with Roda Limited, its strategic partner in the United Kingdom, and with its strategic partner in Hong Kong. The Company believes that it is presently among the largest volume producers of financial research reports in the world, having produced over 2 billion pages during 1997. The Company estimates that in 1997 the commercial printing and document production market accounted for more than $80 billion in revenue in the United States and over $10 billion in revenue in the United Kingdom, based upon information from certain trade associations and other industry sources.

Competition
The graphic communications services industry is highly competitive. In each of the lines of business in which the Company provides services, it competes with a variety of companies, many of which have greater financial and other resources than the Company, or are subsidiaries or divisions of larger organizations. In particular, the industry is characterized by a small number of large, dominant organizations. No assurances can be given that the Company will be able to compete effectively against the larger companies in this industry. During recent periods of economic downturn, excess production capacity in the Company's business sectors has resulted in more competitive pricing, reducing the earnings of the Company. In addition, a significant source of competition is the in-house capability of the Company's target customer base. There can be no assurance that these businesses will outsource more of their printing and document management needs or that such businesses will continue to seek such outsourcing services.

Business Plan
The Company believes that the fragmented nature of the graphic communications industry and the limited capital resources available to many small, private operators provide the Company with significant opportunities to expand its base of operations. The Company intends to continue its growth strategy by (i) pursuing acquisitions and establishing strategic alliances to expand and strengthen the Company's business reach in target markets worldwide, (ii) pursuing outsourcing opportunities through the assimilation of in-house printing operations of third-party businesses, (iii) expanding the scope and volume of services offered, (iv) actively cross-selling existing or newly-added products or services to its customers worldwide, and (v) improving the operating efficiency of its existing operations.

Use of Proceeds
The proceeds from the proposed offering will be used to fund the cash portion of the purchase price for Roda, to repay certain indebtedness of Roda to its stockholders, to repay bank indebtedness and for working capital and for general corporate purposes which may include expenditures, marketing activities and future strategic acquisitions.

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