| IPO Company Profile |
| Current Quote | News | SEC Filings | Peer IPO Companies |
| Young & Rubicam, Inc. |
| 285 Madison Avenue, New York, NY 10017 * (212) 210-3000 |
| The company is the fifth largest consolidated marketing and communications organization in the world. The company operates subsidiaries such as Young & Rubicam, Wunderman Cato Johnson, Burson-Marsteller, Landor Associates and Sudler & Hennessey. |
| Manager | Tier | Phone |
| Donaldson, Lufkin & Jenrette Securities Corp. | Lead Manager | (212) 371-0641 |
| Bear, Stearns & Co. Inc. | Co-manager | (212) 272-4850 |
| Furman Selz Incorporated | Co-manager | (212) 309-8285 |
| Goldman, Sachs & Co. | Co-manager | (212) 902-5959 |
| Salomon Smith Barney | Co-manager | (212) 723-7300 |
| NYSE: | YNR | Service: | SIC 7311 | |
| Type of Shares: | Common Shares | Filing Date: | 2/26/98 | |
| U.S. Shares: | 16,600,000 | Offer Date: | 5/11/98 | |
| Non-U.S. Shares: | 0 | Filing Range: | $21.00 - $24.00 | |
| Primary Shares: | 6,700,000 | Offer Price: | $25.00 | |
| Secondary Shares: | 9,900,000 | Gross Spread: | $1.38 | |
| Offering Amount: | $373,500,000 | Selling: | $0.82 | |
| Expenses: | $0 | Reallowance: | $0.10 | |
| Post-IPO Shares: | - | |||
| Employees: | 13000 |
| Issuer's Law Firm: | Cleary, Gottlieb, Steen & Hamilton |
| Bank's Law Firm: | Skadden, Arps, Slate, Meagher & Flom |
| Auditor: | Price Waterhouse |
Dollar amounts in U.S. millions except for per share data | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Audited Income | Balance Sheet | ||
| 12/31/97 | 12/31/97 | ||||
| Revenue: | $1,382.74 | Assets: | $1,528.02 | ||
| Net Income: | -$23.94 | Curr Assets: | $1,087.12 | ||
| EPS: | -$7.65 | Liabilities: | $2,189.73 | ||
| Prior EPS: | Curr Liab: | $1,193.29 | |||
| Cash Flow/Oper: | $265.51 | Equity: | -$661.71 | ||
| Cash Flow/Fin: | $139.67 | Cash: | $160.26 | ||
| Cash Flow/Inv: | $67.14 | Working Cap: | -$106.17 | ||
| Competition |
| The marketing and communications industry is highly competitive. The company's principal competitors are large multinational marketing and communications companies, as well as numerous smaller agencies that operate in one or more countries or local markets. The company must compete with such other companies and agencies to maintain existing client relationships and to obtain new clients and assignments. Some clients, such as U.S. governmental agencies, require agencies to compete for business at mandatory intervals. Principal competitive factors include an agency's creative reputation, knowledge of media, financial controls, geographical coverage and diversity, relationships with clients and quality and breadth of services. Recently, traditional advertising agencies have also been competing with major consulting firms which have developed practices in marketing and communications, and with smaller companies such as systems integrators, database marketing and modeling companies and telemarketers, which are offering technological solutions to marketing and communications issues faced by clients. |
| Business Plan |
| The company's strategy consists of the following key components: (I) Increase Penetration of Key Corporate Accounts, (ii) Develop New Client Relationships, (iii) Leverage Existing Global Network, (iv) Capitalize on Existing Capabilitites, (v) Utilize Superior Consumer Knowledge and Brand Insights, (vi) Cultivate Creative Excellence, (vii) Improve Operating Efficiencies and (viii) Expand Capabilities Through Acquisitions. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used to reduce indebtedness and for general corporate purposes. |