| IPO Company Profile |
| Current Quote | News | SEC Filings | Peer IPO Companies |
| Genesis Direct, Inc. |
| 100 Plaza Drive, Secaucus, NJ 07094 * (201) 867-2800 |
| The company is a leading database-driver specialty retailer in the rapidly growing universe of non-store shopping. The company offers products directly to consumers in targeted niche markets through catalogs, Internet websites and electronic media. |
| Manager | Tier | Phone |
| Bear, Stearns & Co. Inc. | Lead Manager | (212) 272-4850 |
| Goldman, Sachs & Co. | Co-manager | (212) 902-5959 |
| Invemed Associates Inc. | Co-manager | (212) 421-2500 |
| Morgan Keegan & Company, Incorporated | Co-manager | (901) 529-5357 |
| Salomon Smith Barney | Co-manager | (212) 723-7300 |
| NASNTL: | GEND | Retail: | SIC 5961 | |
| Type of Shares: | Common Shares | Filing Date: | 3/6/98 | |
| U.S. Shares: | 11,125,000 | Offer Date: | 5/7/98 | |
| Non-U.S. Shares: | 0 | Filing Range: | $13.00 - $15.00 | |
| Primary Shares: | 11,125,000 | Offer Price: | $15.00 | |
| Secondary Shares: | 0 | Gross Spread: | $0.98 | |
| Offering Amount: | $155,750,000 | Selling: | $0.59 | |
| Expenses: | $0 | Reallowance: | $0.10 | |
| Post-IPO Shares: | 28,700,000 | |||
| Employees: | 1190 |
| Issuer's Law Firm: | Morrison & Foerster |
| Bank's Law Firm: | Weil, Gotshal & Manges |
| Registrar/Transfer Agent: | American Stock Transfer & Trust Co |
| Auditor: | Ernst & Young |
Dollar amounts in U.S. millions except for per share data | |||||
| 9 Month Ending Financials | |||||
| Full Year Audited Income | Latest Unaudited Income | Prior Audited Income | Balance Sheet | ||
| 3/29/97 | 12/27/97 | 12/28/96 | 12/27/97 | ||
| Revenue: | $18.54 | $81.50 | $6.05 | Assets: | $110.29 |
| Net Income: | -$13.51 | -$57.87 | -$5.72 | Curr Assets: | $39.84 |
| EPS: | -$4.60 | $6.57 | -$2.73 | Liabilities: | $80.42 |
| Prior EPS: | -$4.49 | Curr Liab: | $40.22 | ||
| Cash Flow/Oper: | -$13.46 | -$57.44 | -$4.67 | Equity: | $29.87 |
| Cash Flow/Fin: | $44.18 | $87.21 | $29.18 | Cash: | $7.62 |
| Cash Flow/Inv: | -$24.97 | -$30.09 | -$18.69 | Working Cap: | -$0.38 |
| Competition |
| The markets for the Company's merchandise are highly competitive, and the recent growth in these markets has encouraged the entry of many new competitors as well as increased competition from established companies. Within each merchandise category the Company has significant competitors and may face new competition from new entrants or existing competitors who focus on market segments currently served by the Company. These competitors include large retail operations, including some with catalog operations, other catalog and direct marketing companies and internet retailers. Increased competition could result in pricing pressures, increased marketing expenditures and loss of market share and could have a material adverse effect on the Company's results of operations. |
| Business Plan |
| The key elements of the Company's operating strategy are as follows: (I) Target and Penetrate Niche Markets; (ii) Develop Centralized State-Of-The-Art Infrastructure; (iii) Offer Proprietary, Personalized and Hard-To-Find Products; (iv) Utilize Multiple Marketing Channels; Build Lifetime Customer Relationships and (v) Attract and Retain Experienced Management Team. |
| Use of Proceeds |
| The proceeds from the proposed offering will be used for general corporate purposes including debt reduction, acquisitions, capital expenditures and working capital. |