IPO Company Profile
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MarineMax, Inc.
18167 U.S. 19 North, Suite 499, Clearwater, FL 33764 * (813) 531-1700

The company is the largest recreational boat dealer in the United States. Through 24 retail locations, the company sells new and used recreational boats, including pleasure boats, fishing boats, bass boats, pontoon boats, and high performance boats.

Primary Underwriting Group
ManagerTierPhone
Salomon Smith BarneyLead Manager (212) 723-7300
William Blair & CompanyCo-manager (312) 364-8990

Offering Information
NASNTL:HZO Retail: SIC 5551
Type of Shares:Common Shares Filing Date:3/12/98
U.S. Shares:4,780,000 Offer Date:6/3/98
Non-U.S. Shares:0 Filing Range:$14.00 - $16.00
Primary Shares:4,780,000 Offer Price:$12.50
Secondary Shares:0 Gross Spread:$0.88
Offering Amount: $71,700,000 Selling:$0.52
Expenses: - Reallowance:$0.10
Post-IPO Shares: -
Employees:453

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: O'Connor, Cavanagh, Anderson, Westover
Bank's Law Firm: Morgan, Lewis & Bockius
Registrar/Transfer Agent: American Stock Transfer & Trust Co
Auditor: Arthur Andersen

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Audited
Income
Balance
Sheet
12/31/96 12/31/97 12/31/96 12/31/97
Revenue:$175.06$44.34$38.73Assets:$83.89
Net Income:$6.87-$0.54-$4.03Curr Assets:$70.15
EPS:Liabilities:$69.91
Prior EPS:Curr Liab:$61.05
Cash Flow/Oper:Equity:$13.98
Cash Flow/Fin:Cash:$0.79
Cash Flow/Inv:Working Cap:$9.11

Competition
The Company operates in a highly competitive environment. In addition to facing competition generally from non-boating recreation businesses seeking to attract discretionary spending dollars, the recreational boat industry itself is highly fragmented, resulting in intense competition for customers, product distribution rights, and suitable retail locations, particularly on or near waterways. Such competition is intensified during periods of stagnant industry growth, such as currently exists. The Company competes primarily with single-location boat dealers and, with respect to sales of marine parts, accessories, and equipment, with national specialty marine parts and accessories stores, catalog retailers, sporting goods stores, and mass merchants. Competition among boat dealers is based on the quality of available products, the price and value of the products, and attention to customer service. There is significant competition both within markets currently being served by the Company and in new markets that the Company may enter. The Company competes in each of its markets with retailers of brands of boats and engines not sold by the Company in that market. In addition, several of the Company's competitors, especially those selling marine equipment and accessories, are large national or regional chains that have substantial financial, marketing, and other resources. Private sales of used boats represent an additional source of competition.

Business Plan
The Company's goal is to enhance its position as the leading operator of recreational boat dealerships. Key elements of the Company's operating and growth strategies include the following: (I) Implementing Best Practices, (ii) Achieving Operating Efficiencies and Synergies, (iii) Emphasizing Customer Satisfaction and Loyalty, (iv) Operating with Decentralized Management and (v) Utilizing Technology Throughout Operations.

Use of Proceeds
The proceeds from the proposed offering will be used to pay the amounts due to Brunswick, to repay indebtedness, and to provide working capital and for future acquisitions.

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