IPO Company Profile
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Delicious Brands, Inc.
2070 Maple Street, Des Plaines, IL 60018 * (847) 699-3200

The company develops, markets and sells cookies, crackers and related food products under the Delicious, Salerno, Mama's and Frookie labels, as well as licensed names including Skippy, Land O' Lakes, Butterfinger, Chiquita, Heath, Chuck E. Cheese etc.

Primary Underwriting Group
ManagerTierPhone
Network One Financial Securities, Inc.Lead Manager (908) 758-9001

Offering Information
NASSCM:DFSB Wholesale: SIC 5149
Type of Shares:Common Shares Filing Date:4/23/98
U.S. Shares:1,000,000 Offer Date:11/12/98
Non-U.S. Shares:0 Filing Range:$12.00 - $14.00
Primary Shares:1,000,000 Offer Price:$12.00
Secondary Shares:0 Gross Spread:$1.20
Offering Amount: $13,000,000 Selling:$0.72
Expenses: - Reallowance:
Post-IPO Shares:9,665,656
Employees:123

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Olshan Grundman Frome & Rosenzweig
Bank's Law Firm: Graubard Mollen Horowitz Pomeranz & Shapiro
Registrar/Transfer Agent: Continental Stock Transfer & Trust Co
Auditor: Altschuler, Melvoin and Glasser LLP

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Audited
Income
Balance
Sheet
12/31/97 12/31/97
Revenue:$30.66Assets:$6.49
Net Income:-$3.40Curr Assets:
EPS:-$0.58Liabilities:$11.28
Prior EPS:-$0.16Curr Liab:
Cash Flow/Oper:Equity:-$4.79
Cash Flow/Fin:Cash:$0.81
Cash Flow/Inv:Working Cap:-$4.36

Use of Proceeds
The proceeds from the proposed offering will be used to repay certain indebtedness and trade payables and for general corporate purposes including acquisitions and working capital.

Additional Underwriter Compensation
Warrant to purchase 350,000 shares/units at a nominal price.

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