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Lincoln Heritage Corporation
1250 Capitol of Texas Highway Building 3, Suite 100, Austin, TX 78746 * (512) 328-0075

The company is a life insurance holding company engaged in the ownership and operation of life insurance companies and related services.

Primary Underwriting Group
ManagerTierPhone
Tejas Securities GroupLead Manager

Offering Information
AMEX:LHC Financial: SIC 6311
Type of Shares:Common Shares Filing Date:4/20/98
U.S. Shares:520,000 Offer Date:10/27/98
Non-U.S. Shares:0 Filing Range:$7.00 - $8.00
Primary Shares:520,000 Offer Price:$7.50
Secondary Shares:0 Gross Spread:
Offering Amount: $3,900,000 Selling:
Expenses: - Reallowance:
Post-IPO Shares:4,200,000
Employees:69

Legal Counsel, Auditor and Registrar
Issuer's Law Firm: Thompson Coburn
Bank's Law Firm: Winstead Sechrest & Minick
Registrar/Transfer Agent: American Stock Transfer & Trust Co
Auditor: Ernst & Young

Selected Financial Data

Dollar amounts in U.S. millions except for per share data
Full Year
Audited
Income
Latest
Unaudited
Income
Prior
Audited
Income
Balance
Sheet
12/31/97 12/31/97
Revenue:$46.88Assets:$141.60
Net Income:$2.46Curr Assets:
EPS:$0.77Liabilities:$134.80
Prior EPS:$0.33Curr Liab:
Cash Flow/Oper:$9.16Equity:$6.81
Cash Flow/Fin:Cash:$1.64
Cash Flow/Inv:-$9.37

Use of Proceeds
The proceeds from the proposed offering will be used for possible acquisitions, working capital and general corporate purposes.

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